M&M'S® Announces Crunchy Mint As Winning Flavor In The 2018 "Flavor Vote" Campaign

New Flavor will Hit Shelves this Month

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Aug 01, 2018, 09:30 ET

HACKETTSTOWN, N.J., Aug. 1, 2018 /PRNewswire/ -- Earlier this year, M&M'S launched three brand-new, limited-edition flavors with its second Flavor Vote campaign: Crunchy Espresso, Crunchy Raspberry and Crunchy Mint. The brand asked its fans to choose their favorite flavor, and after millions of taste tests nationwide, M&M'S is proud to announce Crunchy Mint as the winning flavor!

Beginning this month, Crunchy Mint will officially join the M&M'S line-up, and continue to be sold at U.S. stores for an 18-month period (while supplies last).

"Our fans have spoken and once again played an influential role in choosing the next flavor of M&M'S," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We love providing our fans with opportunities to have their voices heard, and we look forward to finding more ways to do so in the future."

M&M'S Crunchy Mint is made with dark chocolate and wrapped in the brand's signature colorful crispy shell with a cocoa rice crisp center, offering fans a chocolatey crunch in every bite. Chocolate and mint lovers alike can find M&M'S Crunchy Mint available at retailers nationwide in Share Size (2.83 oz.) and Sharing Size Stand Up Pouch (8 oz.)

For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at www.mms.com.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated