MMC Names Lynne Segall to New Position of VP and Publisher, MMC Entertainment

LOS ANGELES, Aug. 4 /PRNewswire/ -- In a major move that underscores its success and commitment to entertainment, Mail.com Media Corporation has named Lynne Segall to the newly created position of Vice President/Publisher, MMC Entertainment effective August 9th. Segall joins MMC from the Los Angeles Times where she also served as Vice President.

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Segall will be responsible for the development and execution of advertising sales and business development strategies for MMC's entertainment portfolio including Deadline.com, HollywoodLife.com, Movieline.com, and events such as the Young Hollywood Awards, Style Awards, and Breakthrough Of The Year Awards. She will report to MMC's Chairman & CEO Jay Penske.

During her four years at the Los Angeles Times, Segall reinvigorated advertising in the Calendar section. Under her leadership, the entertainment sales team developed new, innovative, and occasionally controversial ad units in print and online. In addition, Segall led the sales efforts for the product launch of the Envelope to compete with the industry trades. Previous to the Times, she spent two decades as Associate Publisher of The Hollywood Reporter and led the creation of more than 100 special issues as well as the popular Women in Entertainment Breakfast.

In 2005, she received the Women of Achievement Award from the Hollywood Chamber of Commerce and the Women in Excellence Award from the Century City Chamber of Commerce. In 2006 Segall was recognized by the National Organization of Women with its Excellence in Media Award.  Among her other achievements, she elevated the importance of movie marketing by expanding the Key Art Awards, the industry's signature event that honors the best work in trailers, movie posters, and DVD packaging.

"Lynne's appointment to this newly created position is a clear message to the entertainment, advertising, and marketing communities about our focus and commitment to growing our entertainment and lifestyle portfolio of brands," said Jay Penske, Chairman and CEO of MMC. "I am ecstatic to see the tremendous growth in our business to date, and have immense confidence that our expansion will only accelerate as Lynne brings her wealth of experience and achievement in entertainment, publishing, events and online to our organization. MMC will benefit greatly from Lynne's vast knowledge and impeccable relationships within the entertainment community."

MMC is a leading digital media and publishing company founded by Jay Penske in 2004. The company owns a unique portfolio of lifestyle brands that provide the web's best original content, focusing on breaking news and authoritative content with a definite voice. MMC's properties have quickly become known for starting the conversation with a community of passionate readers -- now attracting over 5 million loyal entertainment readers every month to its original content.

"Jay Penske has created a dynamic and highly successful digital media and publishing company, and he has consistently built brands that deliver unsurpassed content, opinion and analysis while delivering breakthrough user experiences," said Segall.

"Deadline.com dominates the Hollywood landscape for news about business of media and entertainment. Nikki Finke is the founder and dynamic force of Deadline who continuously breaks the industry's biggest stories 24/7. Additionally, Deadline.com has hired top name editorial talent in Variety's Mike Fleming, The Hollywood Reporter's Nellie Andreeva and Screen Finance's Tim Adler. The breadth, depth, and immediacy of Deadline's Hollywood coverage has made it the defacto first read of the morning and throughout the day for the entertainment industry. As the founder of Deadline, Nikki has built a loyal and powerful community through readership engagement on her site."

"HollywoodLife.com is a top online entertainment site for females 18-35 years, and a well-known 'go-to' lifestyle brand for young women. Bonnie Fuller's content approach is jam packed with information on style & trends, news on celebrities, pop culture, and brings Red Carpet fashion to life."

"Movieline.com is one of the fastest growing entertainment sites on the web, a virtual newsstand/magazine covering movies, TV, and pop culture.  With the combined fire power of editors, led by Charles Runnette -- and writers from the NYTimes.com, EW.com, and Salon.com, the site has an obsessive devotion to movies, filmmaker Q&A's, and showcasing emerging talent."

"I'm excited about the opportunity to work with these fantastic entertainment brands and Jay's entire MMC team. I look forward to helping deliver greater value for readers and advertisers as we launch new products on all platforms and grow these premium entertainment and award shows."

About Mail.com Media Corporation (MMC)

MMC is a leading digital media company founded by CEO Jay Penske in 2004. The company owns and operates Mail.com, a global multi-media publishing platform. In addition, MMC owns a unique portfolio of lifestyle brands that provide the web's best original content in categories including entertainment, automotive, breaking news, media, finance, health, beauty, style and sports. Mail.com, HollywoodLife.com, OnCars.com, Deadline.com, Movieline.com, Fan.com, are all part of the MMC digital portfolio.

Lynne joins the current team based in Los Angeles covering the MMC Entertainment business -- Nic Paul, recently promoted to Sr. Director, West Entertainment Sales, and Sasha Wolfe, who leads the advertising sales team at MMC as Vice President. For more information about MMC, please visit http://corp.mail.com

SOURCE Mail.com Media Corporation

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