MMA Announces Formation of IVR Committee

BOCA RATON, Fla., Jan. 26, 2011 /PRNewswire/ -- During the MMA CBP Forum (Consumer Best Practices) held today in Florida, the MMA (Mobile Marketing Association) (www.mmaglobal.com) announced the formation of the MMA Interactive Voice Response (IVR) Committee. The Committee's objectives are educating the marketplace, creating best practices and building standards around the effective use of interactive voice services in mobile marketing.   As mobile marketing continues to become more refined and engaging to consumers, interactive voice response (IVR) services are being used with greater frequency and the MMA wants to help guide its use for the benefit of both marketers and consumers.

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"With the increasing use of interactive voice and the audio channel in mobile marketing, the time has come for mobile marketers to share our experiences, develop best practices and create guidelines to best use this medium to successfully deliver marketing communication and create broad acceptance by consumers," said Michael Becker, North America Managing Director of the MMA. "The goal of the IVR Committee is to oversee the development of these standards, communicate them to the industry and support their use in the marketplace."

The MMA IVR Committee is scheduled to meet for the first time in the middle of February. The committee will be open to MMA members who are interested in participating in the development of guidelines, best practices, educational workshops, open forums and other relevant information to further the reasonable use of IVR based mobile marketing.  The Committee will be co-chaired by Dennis Becker from CommerceTel Corp. (OTC Bulletin Board: MFON), a leading provider of mobile marketing technology that has been at the forefront of providing voice and IVR services in conjunction with text messaging to mobile marketing campaigns.  

"We are honored to be selected to help lead the MMA's IVR Committee. It will be a great opportunity to speak to the mobile marketing community about our experiences with adding interactive voice to their campaigns," said Dennis Becker, CEO of CommerceTel.

To learn more about the IVR Sub-Committee, call 855-MMA-4IVR.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.  The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.

SOURCE Mobile Marketing Association

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