Mitsubishi Motors Reports October 2019 Sales

News provided by

Mitsubishi Motors North America, Inc.

Nov 01, 2019, 12:05 ET

CYPRESS, Calif., Nov. 1, 2019 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year¹, today reported October 2019 sales of 7,372 vehicles, down 7.9% over last October. Calendar year-to-date sales through the end of October stood at 102,943 vehicles, representing a year-over-year increase of 1.5% compared to the same period in 2018.

News & Notes

Mitsubishi Motors reports October 2019 sales.

MMNA has now surpassed 100,000 sales for three straight years and is on pace for a seventh consecutive year of annual sales growth.
2019 remains Mitsubishi's best calendar year-to-date sales since 2007.
October sales of Mirage, the most fuel-efficient non-hybrid vehicle sold in America², were up 23.4% year-over-year, and year-to-date sales are up 10.8%, continuing to defy the industry trend away from cars to CUVs.
Mitsubishi ranked third among the most improved brands in the YouGov BrandIndex Word of Mouth: US study, which measured 1,753 brands' conversational presence among 18-34 year olds between September 1, 2018 and August 31, 2019³.

		OCTOBER	YTD
	2019	2018	2019	2018
Mirage	2135	1730	23312	21046
Lancer⁴	0	0	0	3302
Outlander Sport	2203	2605	28353	34012
Outlander	1733	2152	32204	32962
Outlander PHEV	255	309	2169	3359
Eclipse Cross	1046	1206	16905	6719
Total	7372	8002	102943	101400

For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.

1. Based on Motor Intelligence CY2017 and CY2018 Sales by Manufacturer data. Excludes premium brands.
2. Based on EPA estimated mileage rating from www.fueleconomy.gov.
3. Based on YouGov Brandindex 2019 NextGen WOM US study: https://www.brandindex.com/ranking/us/2019-wom?utm_medium=Email&utm_source=CTA_link&utm_campaign=US_2019_10_NextGen_Rankings&mkt_tok=eyJpIjoiTlRCbU1XRXpORGM1TkdReCIsInQiOiJTQjArWXdJRmtlQ0ZDRzRuM2ZoVXllM21iOGFDWlljN1d3SEVmVDJOaEpwN2JRTmZ3RGw0WW9NU3FJUjZ3WWZ2S3VDOHlHeVp5S2hLdm92VXVwdWZlQllyZ0NaNXlsK0oyTGNrQjJ2bE5Zc1pWeVJwb3hRZEF3WDFVOFFTalhnYiJ9
4. Vehicle production discontinued in 2018.

About Mitsubishi Motors North America, Inc.
Through a network of more than 360 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA), is responsible for the sales, research and development, marketing and customer service of Mitsubishi Motors vehicles in the U.S. 2018 marked the brand's sixth consecutive year of sales growth.

Currently located in Cypress, California – and soon to be relocating to Franklin, Tennessee – MMNA is a part of the Renault-Nissan-Mitsubishi Alliance. Mitsubishi continues to lead the way in the development of highly efficient, affordably priced new gasoline-powered automobiles, while using its industry-leading knowledge in battery-electric vehicles to develop future EV and PHEV models.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

For more information, please contact:

Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 714-296-1402

Scott McKee
The Brand Amp
[email protected]
Mobile: 949-378-8332

SOURCE Mitsubishi Motors North America, Inc.