Mitsubishi Doubles April Sales; Up More Than 60% Year-To-Date

News provided by

Mitsubishi Motors North America

May 03, 2011, 02:14 ET

CYPRESS, Calif., May 3, 2011 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported April 2011 sales of 8,081 units, an increase of 106 percent compared to April 2010.  It was Mitsubishi's largest month of sales in two-and-a-half years (August 2008) and the eighth consecutive month that the company has achieved a year-over-year sales increase.  

"We're particularly pleased that we're showing increases month after month.  Sustained progress is very important," said MMNA President & CEO Yoichi Yokozawa.  "We will launch a new advertising campaign for Outlander and Outlander Sport this month to increase this tremendous momentum."

Outlander Sport sales continue to grow.  There were 1,402 units sold in April, marking the seventh consecutive month of sales growth since the introduction of the fuel-efficient CUV last October.  

Yokozawa added, "We're also experiencing wonderful response to our exciting, all-new, all-electric Mitsubishi 'i' which will go on sale later this year."  Yokozawa says MMNA has received more than 300 pre-orders for the vehicle since the process launched April 22.

Other April sales highlights include:

  • Year-to-date sales are up 60.9 percent.  
  • Outlander and Outlander Sport combined sales were up more than 110 percent for the month and are up more than 98 percent year-to-date.
  • Lancer sales increased more than 40 percent for the month, and are up 6.5 percent year to date.  Lancer Evolution sales were up more than 12 percent compared to last April, and more than 15 percent for the year.
  • Galant sales are up more than 80 percent year-to-date.
  • Endeavor sales are up 107 percent year-to-date.
  • Eclipse Spyder sales are up 206 percent year-to-date.
  • Sales of vehicles manufactured at the Normal, Illinois, plant are up more than 76 percent year-to-date.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States.  MMNA sells cars and light trucks through a network of approximately 400 dealers.  For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

SOURCE Mitsubishi Motors North America

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