Mitsubishi Concept XR-PHEV Makes North American Debut At The 2014 Los Angeles Auto Show
- Mitsubishi Motors showcases the Concept XR-PHEV featuring bold styling, high performance and an efficient plug-in-hybrid electric vehicle (PHEV) drivetrain at LAAS 2014
- This futuristic crossover design study hints at the upcoming direction of U.S. Mitsubishi cars
- Join us in the conversation on your preferred social media channels using #FindYourOwnLane and #Mitsubishi
CYPRESS, Calif., Nov. 20, 2014 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today unveiled the futuristic Mitsubishi Concept XR-PHEV during the Mitsubishi press conference at the 2014 Los Angeles Auto Show.
Featuring bold styling and a performance-oriented yet highly efficient plug-in-hybrid electric vehicle (PHEV) drivetrain, the Mitsubishi Concept XR-PHEV crossover hints at the future design direction for Mitsubishi Motors production vehicles in North America and further reaffirms the automaker's commitment to the U.S. market.
"We brought the Concept XR-PHEV to LA so that we could talk about our new design direction and how future products will be taking clues from its dynamic lines," said MMNA Executive Vice President, Don Swearingen. "We also brought it to LA to reinforce the message that Mitsubishi is here to stay in the United States. As we regrow the brand we will introduce new models while updating existing ones, creating a new look and a new value proposition for the brand."
Sales of Mitsubishi models in the U.S. have sustained a year-long upward trajectory. Outlander Sport has led the way with year-to-date sales up over 25% from the previous year and thanks to the addition of the Mirage to the lineup in 2014, overall sales in the U.S. are up 28.9% year-over-year.
For more details on the Concept XR-PHEV visit media.mitsubishicars.com and be sure to visit us on Facebook, Twitter, Google+ and YouTube.
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research & development, manufacturing, marketing, sales and financial services for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 400 dealers. MMNA is leading the way in the development of highly-efficient, affordably-priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
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SOURCE Mitsubishi Motors North America, Inc.
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