Mission Foods Introduces Whole Wheat Flour Tortillas

Industry Leader in 'Better-for-You' Tortillas Expands Product Line to Meet Consumers' Growing Demand for Healthy, Everyday Products and WIC-eligibility Standards

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Mission Foods

Jun 23, 2010, 12:09 ET

IRVING, Texas, June 23 /PRNewswire/ -- Mission Foods®, one of the nation's largest tortilla manufacturers, announces the addition of a 100 percent whole wheat flour tortilla to its extensive product line. A healthier alternative for those who love Mission's great tasting flour tortillas, the new Mission Whole Wheat Flour Tortilla addresses the top three functional concerns consumers have when selecting healthy food solutions, which include choosing foods that are heart-healthy, lower the risk of cancer and have no trans fats, according to the Mintel, Attitudes To Food: Weight & Diet Study.

Mission Whole Wheat Tortillas are 100 percent whole wheat, cholesterol free and contain 30 grams of whole grain per serving- more than half the recommended daily value. With a high percentage of whole grains, the line extension has earned the seal of approval from the Whole Grain Council, providing shoppers with an effective "search tool" to spot whole grain products endorsed by nutrition and medical experts. It is also a good source of dietary fiber and has zero grams trans fat per serving.

Because of the healthy benefits, Mission Whole Wheat Tortillas meet the requirements for Women, Infants and Children (WIC), a national program designed to safeguard the health of low-income women, infants and children up to age five who are at nutritional risk. WIC certification means Mission's newest tortillas are suitable for purchase by millions of families participating in the program. In 2008, tortillas were granted WIC eligibility - a testament to the popularity of the bread alternative as a staple in American households.

"Mission Foods is committed to meeting the demands of consumers for healthier options," said Norma Rojas, Senior Director of Marketing for Mission Foods. "Mission Whole Wheat Flour Tortillas provide an affordable solution for families expecting the same quality and taste of our flour tortillas, but also want to make small, simple steps to integrate healthy eating habits for their families."

The new Mission Whole Wheat Flour Tortilla is rolling out nationally this year and may be found along with Mission's extensive line of "better-for-you" products including 96 percent Fat-Free Heart-Healthy, Carb Balance, Multi-Grain, and Life Balance Tortillas. For more information about Mission products as well as quick, nutritious and versatile meal solutions the entire family can enjoy, log onto www.missionmenus.com.

About Mission Foods

Mission Foods, headquartered in Irving (Dallas area), Texas and Gruma S.A.B. de C.V., a Mexican corporation, was founded in 1949, and is one of the largest tortilla manufacturers in the United States. Gruma S.A. de C.V. is the parent company of Mission Foods (Gruma Corporation) and is a leading Mexican producer of corn masa flour and tortilla products. It has operations in Mexico, the United States, Central and South America, Europe and Asia. For more information, please visit www.missionmenus.com.

SOURCE Mission Foods