Mission and Bernal Heights Neighborhoods Lead San Francisco in Valentine's Day Online Spending
Data from Shippo and Weebly reveal San Francisco's most romantic neighborhoods
SAN FRANCISCO, Feb. 13, 2017 /PRNewswire/ -- Consumers will spend $18.2 billion on Valentine's Day, and lovers in San Francisco are shopping, shipping and gifting locally made goods online more than ever before. Data from Shippo, a leading shipping technology platform, and Weebly, the global platform that lets people easily create a unique website, blog or online store, suggests that friends and lovers in the Mission and Bernal Heights neighborhoods led the city in outgoing shipping and spending over Valentine's Day week. The cost of love in these neighborhoods? The thrifty shoppers spent an average of $55 in the Marina and the big spenders spent an average of $220 in the Mission and Bernal as people searched for the perfect, one-of-a-kind gift from local makers and small businesses across the Bay Area.
"The holidays are usually a strong indicator that ecommerce is not slowing down," said Laura Behrens Wu, co-founder and CEO of Shippo. "The city is famously addicted to getting products and services directly to doorsteps, and we saw that the propensity for buying and shipping online for Valentine's Day occurs in some neighborhoods disproportionately."
"Basic chocolates won't cut it anymore. Valentine's Day gifts are all about finding something unique, and that's where Weebly small business owners shine in the Bay Area. It's no surprise that one-on-one reiki sessions, a handcrafted bike seat attachment to add your loved one and handmade ceramics with colorful language top the sales for our ecommerce merchants in SF; they are all one-of-a-kind gifts," said Kim Chappell, Head of Communications for Weebly.
Key Findings:
- The Mission District and Bernal Heights (94110) led lovers with the largest increase in Valentine's shipping compared to the same week in January with a 53% AOV: $220
- Balboa Park and Outer Mission (94112) saw a similar bump at 44%
- The Marina (94123) rounded out the increases at 20% AOV: $55
- Neighborhoods that saw the biggest drop in shipping include SOMA (94105) and Nob Hill (94109)
Popular Weebly Valentine's Day gifts from across the city:
The Bike Seat - A two-seater bike attachment to cuddle your loved one on the move
Mel Rice Ceramica - Handmade ceramic mugs to tell your loved ones how much you effin' love them
Jennifer Brinn Reiki & Intuitive Wellness - The gift of inner zen and wellness classes in the Marina
Shippo and Weebly Valentine's Day insights are based on aggregated and anonymized data from their platforms. Shippo tracks online transactions from more than 10,000 ecommerce merchants, marketplaces and platforms of all sizes who ship millions of packages each month, which puts the company in the unique position to deliver accurate online sales trends. Weebly powers 40 million websites and ecommerce stores around the world and tracks online orders and average order value by storefront zip codes.
About Shippo
Shippo is the leading API and dashboard for shipping that empowers platforms, marketplaces, warehouses and ecommerce stores with the building blocks they need to succeed. The company processes millions of shipments per month for more than 10,000 customers. With instant access to multiple shipping carriers for real-time rates, printing labels, automating international paperwork, tracking packages and facilitating returns, companies of all sizes trust Shippo to power their shipping.
About Weebly
Founded in 2007, Weebly is a complete platform that allows anyone to start and grow an online business with curated website templates, powerful ecommerce and integrated marketing. More than 40 million entrepreneurs around the world use Weebly to grow their customer base, fuel sales and market their idea. Designed for any entrepreneur who wants to reach a global audience, Weebly gives everyone the freedom to create a high quality site and store that works brilliantly across any device. Weebly offers a range of pricing options, including free and premium consumer plans, as well as enterprise offerings and is consistently the highest rated website building mobile app in the App Store and Google Play. Weebly is based in San Francisco and its investors include Sequoia Capital, Tencent Holdings, Baseline Ventures, Floodgate, Felicis, Ron Conway and Y Combinator.
SOURCE Shippo
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