MIPTV and YouTube Join Forces To Present The Original Online Content Screenings

PARIS, March 26, 2013 /PRNewswire/ -- MIPTV is teaming with YouTube to propose the inaugural Original Online Content Screenings, which offer a unique showcase for a whole new generation of creative producers who are redefining content and the future of TV.  Organised by Reed MIDEM, MIPTV will take place in Cannes from 8-11 April, 2013.

Producers are at the creative heart of MIPTV which is increasingly extending its reach to digital creativity, with the innovative and iconoclastic breed of young creatives who are inventing new ways to tell stories and engage with audiences on the web.

In partnership with YouTube, this special screening session will highlight successful examples of YouTube Channels from around the world.

This exclusive event will be hosted by Michael Stevens, Founder and Presenter of Vsauce, YouTube's most-subscribed science and technology channel who comes fresh from his TED talk where he asked, "How Much Does a Video Weigh?"

Among the online content creators to take part, Christian Stevenson, aka DJ BBQ, the roving barbecue-meister from Jamie Oliver's Food Tube. He will be serving up a smorgasbord of excerpts from the YouTube channel, which features great recipes and cookery tidbits from the UK celebrity chef and some of his friends.  

Philip Laude, creator of Germany's Ponk, will present the largest non-English-language original channel on YouTube, offering a blend of comedy and real-life escapades of five young people sharing a flat in Cologne. He will also introduce Y-Titty, the most-subscribed German-language channel on YouTube, a crazy comedy mix by three young guys who do song parodies and spoof commercials.

Talented make-up artists Sam and Nic Chapman will demonstrate their UK make-up tips channel Pixiwoo, which has gained massive popularity with some 6.5 millions views a month. On a very different tack, Tim "Livewire" Shieff will introduce the channel on which he stars, Flow - The Parkour Network, the number-one channel for urban sports.

Lorenzo Benedetti, President, The Social Company Production, will provide a taste of Studio Bagel, a comedy channel offering parodies, skits and fake trailers which is gaining considerable traction in the online community in its native France.

Also from France, Adrien Labastire, Deputy Manager of Golden Moustache, will be unleashing a salvo from this new French-language digital comedy platform offering videos, articles and photos, which is distributed both on its own website and on YouTube, and is soon to be broadcast on French channel W9.

"The Original Online Content Screenings set out to show the wider TV community the dynamic and innovative creativity that is abundant in the online arena, and to encourage the exchange between these web-based channels and other platforms," commented Laurine Garaude, Director of Television Division at Reed MIDEM.

The Original Online Content Screenings will take place on Monday 8 April at MIPTV, 10.45-11.30, in the Grand Auditorium of the Palais des Festivals.

For MIPTV 2013 highlights, click here.

About MIPTV – Founded in 1963, MIPTV is the annual international market and creative forum for content on every screen. It brings professionals from the global TV and online content industry to Cannes, France, for four days of exhibition, conferences, screenings and networking. It is a key market for buying and selling content and early-stage content development. MIPCube constitutes a special programme exploring tech and creative approaches with the community re-inventing the content experience within MIPTV. The weekend prior to MIPTV, MIPDoc and MIPFormats constitute a two-day showcase for non-fiction and unscripted programming. In 2013, MIPTV celebrates its 50^th anniversary. www.miptv.com

SOURCE Reed MIDEM

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