MIPFormats Unveils Finalists for 'Fresh Talent Pitch'

PARIS, March 11, 2011 /PRNewswire/ -- MIPFormats, the pre-MIPTV formats conference and pitching showcase, unveils today the line-up for the "Fresh Talent Pitch". The six selected candidates will present original ideas for non-scripted concepts to have been chosen from about one hundred submissions. MIPFormats, organised in association with C21 Formats Lab, will take place in Cannes on 2-3 April, ahead of MIPTV 2011 (April 4-7).

The selected projects are: Bus Stop (P52TV/Spain), Crossword is Coming to Town (SEO Entertainment GmbH/Germany), Dracula Tour Challenge (Small World IFT/USA and Media Factory/Romania), My Baby's Name (Little Nemo/France), On the Name of Love (Newen/France), Queen of Style (Notorious Entertainment GmbH/Germany).

The six creators chosen as finalists will have the opportunity to pitch their programme concept to a live audience filled with buyers, commissioners and distributors from the international formats industry, during a pitching session on Saturday 2 April. The winner will get a chance to spend quality time in Cannes with jury members David Lyle, Annie Wegelius and Colin Jarvis, to fast track their project internationally. The MIPFormats "Fresh Talent Pitch" is organised in association with Entertainment Master Class and The Wit.

MIPFormats will see All3Media CEO, Steve Morrison, deliver the closing keynote on Sunday 3 April. In presenting his keynote entitled "Innovation, Expansion and Hybrids: Pushing the Format," Steve Morrison will consider the creative and commercial challenge of building global format brands.

Steve Morrison's career began as a radio producer in the 70's. In 1974, he joined Granada where he founded Granada Film (1985) and held a number of senior positions until 2002. All3Media was formed in 2003, following the acquisition of Chrysalis Group's TV division led by Steve Morrison. Since then, All3Media has become the UK's largest independent production group in just seven years.

For more information on the MIPFormats Fresh talent Pitch, click here

For more information on your press accreditation, click here

For more information on MIPTV, visit www.miptv.com

Note to editors

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

SOURCE Reed MIDEM

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