MiO Liquid Water Enhancer Hits The Road With The MiO Music Festival Tour

NORTHFIELD, Ill., April 10, 2015 /PRNewswire/ -- MiO Liquid Water Enhancer is launching the MiO Music Festival Tour, providing free product samples at water stations to thirsty fans at the biggest music festivals across the country.

MiO is also giving fans the opportunity to participate in the MiO Music Festival Tour instant win game.  Fans can enter for the chance to win an all-expenses paid trip to one of four stops on the tour.  Each trip is a unique experience, from camping in an RV at Sasquatch! festival at Washington's Gorge Amphitheater, to a Halloween unlike any other at Voodoo Music + Arts Experience in New Orleans. In addition to the sweepstakes, MiO is also offering more than 1,000 prizes as part of the MiO Music Festival Tour instant win game.

"With MiO, we're always looking for ways to help those who are constantly on-the-go squeeze more into life by enhancing their water with great flavor, and sometimes even with vitamins and electrolytes," said Erica Rendall, Director, MiO.  "We are excited to give music fans the same opportunity as the exclusive water station sponsor at these iconic music festivals."

The MiO Music Festival Tour will kick off this April with its first stop at the Coachella Valley Music & Arts Festival (Indio, California; April 10-12, 17-19), before hitting the road with stops at Sasquatch! (Quincy, Washington; May 22-25), Electric Daisy Carnival, New York (East Rutherford, New Jersey; May 23-24), HARD Summer Music (Los Angeles, August 1-2), Nocturnal Wonderland (San Bernardino, California; September 4-6), and Voodoo Music + Arts Experience (New Orleans, October 30-November 1).

At each stop, MiO will offer fans an oasis from the heat as the exclusive water station sponsor.  By visiting the MiO water stations, fans will have access to free water, and can customize and create their own beverages.

MiO will continue to promote the partnership through both social and digital platforms, including sharing exclusive festival content on the MiO Facebook page (https://www.facebook.com/MiO), Twitter (https://twitter.com/makeitmio) and Instagram (https://instagram.com/makeitmio/). 

About the Sweepstakes
Fans are encouraged to visit the MiO interactive instant giveaway page (http://bit.ly/1wMfrdc) where they will be entered to win a VIP festival experience and will have the chance to instantly win over 1,000 prizes and 700 free samples of MiO. Fans can enter to win a trip to one of four music festivals through the entry periods listed below:

• Coachella Entry Period: March 1-15, winner was announced March 16.
• Sasquatch! Entry Period: March 16-April 14, winner announced April 15.
• Electric Daisy Carnival, New York Entry Period: April 15-19, winner announced April 20.
• Voodoo Music + Arts Experience Entry Period: June 29-September 20, winner announced September 21.

ABOUT MiO
Launched in 2011, MiO is the first nationally marketed liquid water enhancer, designed to give consumers the freedom to create a drink customized to their own personal taste.  MiO, meaning "mine" in Spanish and Italian, changes any glass of water into a unique flavorful beverage.  MiO Liquid Water Enhancer empowers consumers with 12, 18 or 24 servings in a portable, pocket-size pod.  MiO is sugar free and contains 0 calories per serving.  In addition to the original MiO flavors, MiO is also offered in MiO Fit, with added electrolytes and B vitamins, and MiO Energy, with added caffeine and B vitamins.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.  For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com. 

SOURCE Kraft Foods Group, Inc.

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