Mintel Comperemedia Welcomes New Sales Director

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Jan 18, 2012, 03:35 ET

CHICAGO, Jan. 18, 2012 /PRNewswire/ -- Andrew Davidson, senior vice president of Mintel Comperemedia, announces the hire of Anuj Shahani as Sales Director. In his new role, Anuj will help manage a portfolio of marquee clients within North America, providing them with innovative ideas and helping to develop those ideas into actionable insights.

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"Anuj & I worked together early-on in his career and it's with great pleasure that I reunite with him and welcome him to Mintel Comperemedia," says Andrew Davidson.

Anuj Shahani brings 7+ years of financial services research experience to Mintel Comperemedia. As a recognized individual in the payments industry and an experienced media spokesperson, Anuj Shahani specializes in market analysis and business intelligence, providing clients with a real-world perspective on developing trends in the financial industry.

"As direct marketing activity picks up in this stall-speed economy, it is imperative for the industry to adopt more structured targeting approaches to enhance their ROI," states Anuj Shahani. "I am excited to join Mintel Comperemedia at such a crucial phase for the industry and utilize my experience in market research, especially competitive intelligence in the payments industry."

For more information on Mintel Comperemedia, contact [email protected] or 312.932.0600.

To set up an interview with Anuj Shahani, contact Mintel's public relations department at [email protected] or 312.628.7946.

About Mintel Comperemedia
Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For 40 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence.

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SOURCE Mintel Comperemedia