Mintel Comperemedia Welcomes New Director, Insurance Consulting

CHICAGO, Aug. 15, 2011 /PRNewswire/ -- It is with great pleasure that Andrew Davidson, Senior Vice President, Mintel Comperemedia, welcomes Gary Wooley as the direct marketing competitive intelligence provider's new Director, Insurance Consulting. Gary Wooley will bring a fresh perspective to the insurance landscape and boost Mintel Comperemedia's reputation as a leader in the insurance and financial services sector.

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"The consumer landscape is becoming a more crowded and complicated place for life insurers to communicate with potential new customers," states Gary Wooley. "I'm excited to join Mintel Comperemedia to help provide our clients with new insights into the insurance industry and to help them find their competitive voice in today's marketplace."

Gary Wooley boasts over a decade of insurance industry and financial services experience, specializing in competitive intelligence research. Prior to joining Mintel, he was Manager at Jackson National Life, working in their Competitive Intelligence Unit. In previous positions, he researched competitor products and companies, focusing on sales, market shares, positioning and strategy—working closely with internal and external clients.

In 2010, Gary Wooley earned the Fellow, Life Management Institute Designation from the Life Office Management Association—a reflection of his expertise and broad knowledge of the vast life insurance industry.

To set up an interview with Gary Wooley, contact Mintel's public relations department at [email protected] or 312.628.7946.

About Mintel Comperemedia

Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For nearly 40 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence. Follow Mintel on Twitter: http://twitter.com/mintelnews

SOURCE Mintel Comperemedia

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