Mint Mobile Challenges Big Wireless Companies in First-Ever Super Bowl Ad Campaign
New Campaign Includes Ad and Teaming Up with Pro Football Hall of Famer Deion Sanders to Tell Big Wireless, "That's Not Right"
COSTA MESA, Calif., Jan. 31, 2019 /PRNewswire/ -- Mint Mobile, one of the nation's fastest growing wireless companies, continues to take huge strides forward in its quest to make wireless service affordable for millions of Americans. For the first time, Mint Mobile will air an ad during America's largest marketing event, Super Bowl LIII on CBS, that will challenge the giants of the category. Additionally, Mint Mobile has partnered with two-time Super Bowl champion and NFL Network Analyst Deion Sanders to help spread the word about the brand's mission to take what's wrong with wireless bills, and make them right.
Super Bowl newcomer Mint Mobile joins an elite group of brands advertising in the Big Game, including Big Wireless companies. The humorous 30-second commercial, dubbed "Chunky Style Milk," features the company's animated "spokesfox" waxing comparative about what's right and what's not right. The ad makes the point that drinking chunky style milk is not right, just like paying too much for wireless is not right. The spot also offers consumers a category-changing deal that enables anyone who thinks they pay too much for wireless to get unlimited talk, text and 8GB of 4G LTE data per month for only $20. And to celebrate the Super Bowl, Mint Mobile is announcing its best deal ever: purchase one month for $20, and get the next two months free.
"It is an incredibly exciting time for Mint Mobile, which has doubled in size every year since we launched," said Aron North, SVP of Marketing and Creative for Mint Mobile. "Strong customer demand has allowed us to enter the largest marketing stage of the year and share our message that we offer an easy way for customers to save thousands of dollars per year without lapse in quality or coverage of cell service."
As part of Mint Mobile's Super Bowl campaign, the company partnered with a pro football legend known for challenging the status quo, Deion Sanders. Sanders and Mint Mobile teamed up during the week running up to the Big Game to support the ad's, "that's not right," theme.
For more information or to purchase the Super Bowl deal of three months of wireless service for $20, visit www.MintMobile.com/SB53. Customers can receive early access to the deal before the Super Bowl by entering code SB53.
About Mint Mobile
Mint Mobile is a mobile wireless provider that offers the absolute lowest prices for talk, text and data plans in the USA, on the nation's most advanced 4G LTE high-speed network with no contracts and no overages. The service was developed by Ultra Mobile in 2016 for the savvy internet shopper who is looking for flexible wireless options at incredible value. With Mint Mobile's Bring Your Own Phone (BYOP) program, customers can get Mint Mobile service on their current device by switching out the SIM card on unlocked GSM phones or they can buy the latest iPhones or Androids bundled with Mint Mobile Service, directly from www.MintMobile.com.
Media Contact
Melissa Barto
PR for Mint Mobile
213-335-5663
[email protected]
SOURCE Mint Mobile
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