NEW YORK, Jan. 6, 2015 /PRNewswire/ -- Minibar (www.minibardelivery.com), the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, today announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S.
The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two options available for purchase include a Cosmopolitan Kit and a Vodka Gimlet Kit.
Lara Crystal, co-founder and co-CEO of Minibar stated, "Absolut is one of the most iconic brands in the world and we're thrilled to partner with them to bring a unique offering to the Minibar consumer."
Since launching in February 2014, Minibar has moved quickly to become the #1 alcohol delivery service in New York. They recently expanded to San Francisco, Chicago, and Dallas, with plans to launch more cities soon.
"Minibar provides us with a unique way to connect directly with consumers to bring our cocktails to life," said Tim Murphy, Vice President Digital & Media at Absolut. "The brand they've built clearly resonates with our target audience."
The partnership will run through the end of the month, or until supplies last.
ABOUT MINIBAR
Minibar is a mobile-first platform providing consumers with on-demand access to wine, liquor, beer, mixers and more. Launched in February 2014, Minibar provides users with an easy and hassle-free way to stock their spirits. Available in New York, San Francisco, Chicago, Dallas, and other cities across the U.S. For more info, visit www.minibardelivery.com.
SOURCE Minibar
Related Links
http://www.minibardelivery.com
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article