min online Names Elizabeth Elfenbein of The CementBloc a 2012 "Sweet 16" Integrated Marketer

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Aug 29, 2012, 05:34 ET

NEW YORK, Aug. 29, 2012 /PRNewswire/ -- Elizabeth Elfenbein, Partner, Creative, at The CementBloc, has been named one of 2012's "Sweet 16" Integrated Marketers by the editorial and executive teams at the media industry newsletter min online.

The Sweet 16 honor is awarded annually to 16 "media buyers and brand marketers who have consistently championed magazine brands and their unique and emotional connections with audiences."

This is certainly the case with Elfenbein, who, as one of the The CementBloc's creative leads,has spearheaded campaigns across all media -- digital, television, outdoor, social, and, of course, magazines.

In 2011, Elfenbein founded Convergent Times, a quarterly multichannel magazine published by The CementBloc that brings together voices from diverse fields to offer thoughts on how brands can effectively make an impact in today's health and wellness advertising space. She also serves as Editor in Chief.

Elfenbein believes that, "The good create, the great innovate. We are in the business of ideas, and, regardless of channels, they need to be emotionally charged, relevant, and drive action."

Elfenbein has led the charge on many award-winning initiatives for The CementBloc. Earlier this year, The Bloc won Best of Show at the prestigious IPA Best of Health Awards in London. It was for GROW SOLE, a pro bono multichannel campaign created for the Coore Foundation's Girls Right of Way (GROW) project, which generated shoe donations for kids in developing countries.

Elfenbein will be recognized with her fellow Sweet 16 winners at min online's Integrated Marketing Awards breakfast on September 11th at the Marriott Marquis in New York's Times Square.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, the largest independent global network of entrepreneurial healthcare creative agencies.

www.thecementbloc.com

SOURCE The CementBloc