MillerCoors Debuts New Hard Iced Tea: Easy Tea Co.

Hitting Shelves Regionally, This Hard Iced Tea Goes Easy on the Sweetness

News provided by

Aug 08, 2016, 09:00 ET

CHICAGO, Aug. 8, 2016 /PRNewswire/ -- These dog days of summer can be long and hot, but nothing beats relaxing with a cold iced tea – until now. Today MillerCoors debuts Easy Tea Co., a lightly-carbonated hard iced tea with a crisp citrus flavor, in select markets.

Over 85 percent¹ of all tea poured in America is enjoyed over ice, and Easy Tea brings the familiar refreshment of the classic beverage, but with a nice kick. A distinct departure from sweet tea flavors, Easy Tea is a refined, brisk and less sweet iced tea with 5.0 percent alcohol by volume.

"We're excited to bring people a hard iced tea with just the right amount of sweetness," said Melissa Wagamon, Easy Tea marketing manager. "The name says it all. The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends."

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, will be available beginning August 1 in the following states: Connecticut, Delaware, Kentucky, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Rhode Island, Vermont and Wisconsin.

For more information on Easy Tea and other MillerCoors products visit www.millercoors.com/beers/great-beers.

About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd's Apple and Redd's Wicked Apple franchises, Smith & Forge Hard Cider and Henry's Hard Sodas. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

¹ NationalIcedTeaDay.com

Logo - http://photos.prnewswire.com/prnh/20160808/396289LOGO

SOURCE MillerCoors