Miller Lite Will Make One Fantasy Football League's Dreams Come True
Sweepstakes Winner Gets to Hold Ultimate Draft at Cowboys Stadium
CHICAGO, Aug. 5 /PRNewswire/ -- Tired of holding your fantasy football draft in your friend's basement or over a two hour conference call? Now you can draft your team in style, thanks to the Miller Lite Fantasy Draft Sweepstakes.
On September 1, one lucky winner and nine of his friends will be flown to Dallas for two nights, where they will get to conduct their fantasy draft in the fully stocked Miller Lite suite at the state-of-the-art Cowboys Stadium. They will enjoy all the amenities of the suite while arguing with their friends about who made the better QB pick for the upcoming season. For all the sweepstakes information, and to enter, visit www.facebook.com/millerlite.
"Anybody can slap together a bunch of card tables and chairs in their living room for the fantasy football draft," said Grant Leech, Miller Lite vice president of marketing. "But Miller Lite isn't an ordinary light beer and we don't want our consumers to settle for the ordinary draft party. With the Miller Lite Fantasy Draft Sweepstakes, one winner and his buddies will get to 'man up' and experience a fantasy football draft they'll remember for the rest of their lives."
In addition to the trip, the winner and his friends will enjoy an appearance from the Dallas Cowboys Rhythm & Blue Dance Team sponsored by Miller Lite, plenty of food, two nights in a hotel, ground transportation to Cowboys Stadium and $1,500 in spending money. The deadline for entry is 5 p.m. (Eastern) August 15, 2010.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company's premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America's best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
SOURCE MillerCoors
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