Miller Lite, Jamal Mashburn Team-Up For March Hoops Program
Original Light Beer and Former College Star Reward Basketball Fans During Tournament
CHICAGO, March 18, 2015 /PRNewswire/ -- Miller Lite and former college basketball star Jamal Mashburn are bringing added excitement to college basketball fans nationwide this March. The former All-American and the original light pilsner are helping fans elevate their at-home viewing experience by rewarding Miller Lite classic coolers to lucky fans – one for every game of the tournament.
Legal-drinking-age fans must follow @MillerLite on Twitter and tweet #MLHoopsEntry and #ItsMillerTime between now and April 6 for a chance to own one of the timeless coolers. The giveaway is just one of the ways Miller Lite is rewarding its fans throughout the year.
"March Madness will always have a special place in my heart even if my game day routine is a little different these days," said Mashburn. "Now I just make sure my bracket is in good shape and there is plenty of Miller Lite on hand for when my friends come over for tip-off."
A tournament veteran, Mashburn led Kentucky to back-to-back appearances and one trip to the national semi-final in Minneapolis. He was awarded Associated Press All-American honors during the 1992-93 season before being selected as the fourth pick in the 1993 draft.
"The tournament provides the ultimate opportunity for guys to unplug and hang out with their friends," said Ryan Reis, senior director of marketing for Miller Lite. "And to us, nothing says 'Miller Time' more than March hoops and Miller Lite."
For more information on the sweepstakes and official rules, fans should visit MillerLite.com or follow @MillerLite on Twitter.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook.com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
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SOURCE Miller Brewing Company
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