Miller Lite Asks Beer Drinkers To 'Show Us Your Miller Time'

Fans Who Upload Photos Could be Featured in the Brand's First User-Generated Television Commercial

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May 21, 2014, 01:14 ET

CHICAGO, May 21, 2014 /PRNewswire/ -- The summer of 2014 is officially Miller Time in America. And to make sure that fans are making the most of their 100 days of summer, Miller Lite is going to reward those who share their Miller Time photos with the world.

"We know that it is getting harder and harder for people to unplug, check-out and spend time with their friends," said Ryan Reis, Miller Lite senior director. "After a brutal winter, it's finally time to get outside and celebrate Miller Time and we're excited to feature our consumers doing just that over the 100 days of summer."

#ItsMillerTime. (PRNewsFoto/Miller Brewing Company)

Legal drinking age fans of Miller Lite just need to snap a picture of their epic Miller Time summer moment and tweet the photo with #ItsMillerTime for a chance to win a spot in the brand's first user-generated national television commercial, set to debut this fall. Additionally, ten lucky @MillerLite followers who share their best photos on Twitter will each win $1,000. Ten new winners will be selected every day for 100 days.

Signifying the first Miller Time of summer and to celebrate the national tweet-to-win contest, Miller Lite is inviting fans in Chicago who are 21 or older to get their photo taken in front of the world's largest film camera, on May 21 at 2 North Riverside Plaza from 4:00 to 7:00PM (CST). Food and beverages will be provided.

For more information on how to celebrate Miller Time all summer long, visit www.MillerTimeForAmerica.com and www.Facebook.com/MillerLite.

About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook.com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

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SOURCE Miller Brewing Company