Midea Expands Its Presence In North America To Meet Business Growth Goals

Leading Global Manufacturer of Air Conditioners and Home Appliances Opens New Facilities for Customer Service, Research and Development and More

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Midea

Mar 09, 2017, 10:26 ET

PARSIPPANY, N.J., March 9, 2017 /PRNewswire/ -- Midea, the world's leading manufacturer of air conditioners and home appliances, announced today that it has strengthened its physical presence in North America by expanding upon select existing locations and opening new facilities to support continued business growth in the region. Midea's North American locations include a customer service center, expanded corporate office spaces, and research and development facilities. This expansion further enhances Midea's unparalleled network of over 280 major product facilities and logistics centers worldwide.

"Our physical expansion in North America is a testament to the continued business growth in this important market," says Jim Tomaszewski, President of Midea America. "Not only will these facilities give us the resources and tools we need to meet the fast-growing demand for high-quality products for the home in the U.S. and Canada, but they will also create more jobs in each location, which will help to boost the local economies."

Improved Customer Service

A brand new After Sales and Management Office, which will be fully operational this spring, will be located in Miami, FL. The new office offers three times the amount of space as the previous location and will accommodate more customer service representatives, a state-of-the-art training center, show room and large warehouse for spare parts management. The training center will aim to certify contractors, installers and distributers on Midea's air conditioning business, specifically for installation and repair. Additional enhanced support features will come later this year and include online product registration and chat support through the website.

Research and Development

Midea is also amplifying its research and development efforts in North America. Established in early 2015, the Midea America Research Center (MARC) in Louisville, KY, provides technical expertise in developing home appliance products for the U.S. market. MARC quickly outgrew its initial offices and broke ground on a new custom-designed office and lab space last fall. The brand new, 30,000 square foot building will incorporate state-of-the-art lab facilities, testing equipment, and engineering areas, as well as office space for more than 60 people. It is scheduled to be fully operational this spring.

Additionally, Midea's new Emerging Technology Office is based in San Jose (Silicon Valley), CA, and will focus on the company's connected home products. There is also a new office in Boston, MA, which is home to Midea's Floor Care product division, under the Eureka brand.

Expanded Corporate Office Locations

Finally, Midea is investing in its corporate sales and management facilities to support its continued business growth. In particular, while the company's Canadian office has relocated to a larger space in Toronto due to the growing business in the region, Midea America has hired dozens of employees in the last six months for its offices across North America.

For additional information on Midea and its portfolio of products, please visit us.midea.com.

About Midea
Established in 1968, Midea (SZ:000333) is a publicly listed, Fortune 500 company, that offers one of the most comprehensive ranges in the home appliance industry. Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, water appliances, floor care and lighting. Headquartered in Southern China, Midea is a truly global company with over 100,000 employees and operations in more than 200 countries. The company has 21 production facilities and 260 logistics centers worldwide. After nearly 50 years of continued growth, Midea now generates annual revenue of more than USD22 billion.

Midea is the world's largest producer of major appliances and the world's No. 1 brand of air-treatment products, air-coolers, kettles and rice cookers.* Each year, Midea wins 40+ design awards at different global design shows such as reddot, iF, and Good Design Award.

To learn more about Midea, please visit us.midea.com and www.midea.com/global

*Euromonitor International Limited; Consumer Appliances 16ed

SOURCE Midea