MicroStrategy and Teradata Announce New Multi-Channel Customer Analytics Solution for Banking Industry

VIENNA, Va., Oct. 25 /PRNewswire/ -- MicroStrategy Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, and Teradata Corporation (NYSE: TDC), the global leader in data warehousing and enterprise analytics, today announced that they are collaborating to offer a new multi-channel customer analytics solution for the banking industry.

The customer analytics solution integrates data from customer experiences across a broad range of banking customer touch points into an easy-to-use information dashboard. A customer's journey from viewing a financial product or service on the bank's website, to an inquiry at the bank's branch, to making a transaction by phone can provide important information from a marketing, sales, customer care, and profitability perspective. With detailed insights into customer behaviors and preferences, banks can make analytically-based decisions to improve marketing campaigns, launch new products, enhance customer service programs, and ultimately retain and grow customer relationships.

Teradata's platform family and solutions, specifically Teradata Integrated Web Intelligence and Teradata Relationship Manager, provide the database-driven environment needed to integrate and analyze large volumes of data originating from banking customer touch points. By incorporating MicroStrategy's powerful BI platform and information-rich dashboards into the solution, banks can easily view and analyze customer information to make timely decisions to improve business performance. MicroStrategy offers an extensive library of data visualization tools and selector controls to further enhance data exploration.

"Teradata is uniquely positioned to offer the performance, scalability, and real-time capabilities that fully exploit huge volumes of customer data from all channels, including web, store, e-mail, catalog, kiosk, third party demographic data, and more," said John Burke, Vice President Financial Industry Solutions for Teradata. "With MicroStrategy, we can ensure that the right tactical decisions are made at the right time for the greatest possible customer engagement and return on marketing investment."

"Consumers today use multiple touch points to interact with financial institutions, and these diverse sales and service channels can make it more challenging to understand a customer's experiences and expectations," said Sanju Bansal, Chief Operating Officer of MicroStrategy. "The multi-channel customer analytics solution provides banks with relevant and timely insights into customer behavior to optimize sales and marketing efforts and achieve greater customer satisfaction."

To see a demonstration of the multi-channel customer analytics solution, visit MicroStrategy's booth #401 at the Teradata Partners User Conference in San Diego, California, October 24-28, 2010.

For more information on Teradata IWI, visit http://www.teradata.com/t/products-and-services/integrated-web-intelligence/.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics. Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology.  MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day.  Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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SOURCE MicroStrategy Incorporated

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