Microsoft Speaker Joins Key Debate at European Measurement Summit

NEW YORK and LISBON, Portugal, April 13, 2011 /PRNewswire/ -- The International Association for Measurement and Evaluation of Communication (AMEC) and the Institute of Public Relations today announced Meenu Handa, director of corporate communications for Microsoft India, as the latest top speaker to join the new "Measurement Agenda" debate to be held at the 3rd European Summit on Measurement in Lisbon June 8-10.  

Handa will join speakers from FedEx, Philips and Facebook in the key summit debate, "The Measurement Agenda 2015," which will challenge communications professionals to chart the future of communications measurement as part of a leadership bid to finally embed research and measurement at the heart of every PR program by 2015.

David B. Rockland, Ph.D., global director of research, Ketchum, who is chairing the summit debate session, said, "It is a huge statement of the growing importance of the Summit that Meenu has agreed to join us."

Aseem Sood, chief operating officer, Impact Research & Measurement Pvt. Ltd, AMEC's first member in India, said, "Companies in India are increasingly exploring and investing in measurement tools to monitor the impact of their public relations programs. Microsoft India is at the forefront of this initiative. Meenu's views on measurement from an Indian perspective will be invaluable at the AMEC forum. I urge public relations professionals in India to attend the summit in Portugal and learn about new developments in measurement from international experts."

Barry Leggetter, executive director of AMEC and summit director, said, "We are delighted to welcome our first speaker from the Indian subcontinent. Handa's presence reflects the growing importance of this event to PR professionals worldwide. We hope her involvement will help to bring home to PR professionals in India the importance and benefits of program measurement and analytics."

With Handa, the three-day summit in Lisbon will include speakers from Europe, North America, and India, and guest experts from the Middle East, Latin America, and Asia Pacific. Additional speakers include Daniel Holtgen, director of communications, Council of Europe; Alberte Gonzalez Patino, managing director BBVA Branding & Reputation; Kathy Dykeman, head of measurement and insights, EMEA for Facebook; Andre Manning, who heads global marketing and communications for Royal Philips Electronics and is vice president of external communications; and Cindy Connor, manager of reputation research and trends for FedEx.

Discount "early bird" delegate registration and a special rate on accommodation at the Tivoli Lisboa Hotel is available now at the 3rd European Summit on Measurement website at www.amecorg.com or http://www.regonline.co.uk/builder/site/Default.aspx?EventID=921595.

SOURCE Ketchum

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