Micro Center Enhances Rebate Program With Parago

HILLIARD, Ohio and LEWISVILLE, Texas, Feb. 17 /PRNewswire/ -- Micro Center, a computer and consumer electronics retailer, is focused on satisfying the needs of its customers and delivers more computer and computer-related products per store than any other retailer. For years, Micro Center has offered deep discounts and rebates on their extensive product lines partnering with Parago, a rewards-based incentive provider, to deliver an improved rebate solution.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100217/LA55639)

Seeking to enhance the customer experience around rebates and deliver a better, more convenient solution to their customers, Micro Center turned to Parago for ideas. The result was migrating from check-based rebates to a Visa® Prepaid Card.

"Delivering rebates on Visa Prepaid Cards is a terrific solution for our customers: it offers easier access to funds, the ability to shop immediately, even online, without the hassle of cashing a check," said Cindy Cosenza, Customer Relations Director of Micro Center. "Parago is a great partner, helping us efficiently implement programs that have positively impacted our customer acquisition programs. We are quite pleased with the results of the program so far."

The Parago Visa Prepaid Cards are customized for Micro Center, with custom card collateral and a cardholder website. The cards can be used at 24 million Visa acceptance locations, online or cashed at any Visa-member bank. Prepaid cards enable immediate access to funds and provide fee-free access to funds for the more than 100 million unbanked households in the US.

Parago is the only single-source provider of program validation and fulfillment, and their own prepaid program manager. For clients, this means better customer service for their consumers, quicker rebate delivery and an overall better customer experience.  Parago and Micro Center have worked together for several years, running more than 800 unique promotions.

"The transition to Parago was the smoothest I've ever experienced with a vendor," continued Cosenza. "We continue to be very happy with the performance of our programs and Parago's responsiveness. They are more than a vendor, they are a valued partner."

"We're pleased that Micro Center has joined our growing roster of clients who are seeking to evolve their rebate programs with prepaid cards," said Juli Spottiswood, President and CEO of Parago. "Prepaid cards not only enhance the customer experience, but they offer terrific marketing opportunities for clients: providing a great messaging platform and the ability to communicate additional offers to their customers."

Parago supports an extensive range of sales, channel, employee and consumer incentives for companies, delivering billions of dollars of rewards and incentives annually. Parago's accomplishments are benchmarked not only by their innovation and effectiveness, but their industry-best client retention rate (98%) and consistently strong growth.

About Micro Center

Micro Center operates twenty-two large stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center is a destination retailer designed to satisfy the dedicated computer user. Uniquely focused on computers and computer-related products, Micro Center offers more computer and computer-related items (more than 30,000 in stock) than any other retailer. Micro Center is deeply passionate about providing product expertise and exceptional customer service. Visit www.microcenter.com for thousands of computer-related items, electronics and other technology products.

About Parago

Parago is the innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers, employees and sales channels. Parago provides a full range of corporate and consumer incentive programs to Fortune 500 companies. Its offerings include incentive solutions targeted at customer acquisition and retention, employee performance improvement and recognition programs and sales and channel incentives solutions. Parago has distinguished itself in the rewards-based incentives field for more than ten years by consistent reinvention of legacy approaches, introducing 27 industry firsts and receiving three patents. For more information visit www.parago.com.

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SOURCE Parago

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