Michigan Science Center Ready To Rock Visitors With New Interactive Exhibit

DETROIT, June 18, 2013 /PRNewswire/ -- "The Science of Rock 'n' Roll," a 10,000 square-foot traveling exhibit that celebrates the great history of the music genre and the key role science plays in its development, will take the stage at the Michigan Science Center (Mi-Sci) on June 20, 2013. This new, upbeat exhibit was developed by Elevation Productions and engages visitors with seven interactive galleries.

Detroit, which has a long history of churning out rock 'n' roll legends, is the second city to host the exhibit. Visitors can expect to learn about a variety of topics relevant to the music industry, such as the art of music composition and careers in music. Exhibit components include hands-on activities, historic artifacts, animated videos, instrument displays, kiosks, information walls and more. Attendees will continually come back to the exhibit's core topic, how technology and science have evolved over time to change the way music, especially rock 'n' roll, is made today.

"This exhibit is captivating because music is so influential to people of all ages, and 'The Science of Rock 'n' Roll' does a great job of reminding us that science plays a critical role in everything that we do, including music," said Jim Issner, interim executive director of Mi-Sci. "We are thrilled to be the second stop on the exhibit's tour and expect rave reviews from our Detroit Rock City attendees."

While walking through the exhibit and learning how to compose music and its evolution, guests will have the chance to get a backstage pass and record themselves singing, guitar playing and drumming away like rock stars. After their jam session, visitors will receive a link to share their content through social media channels.

To coincide with the launch of the exhibit, Mi-Sci will have laser shows daily in its Dassault Systemes Planetarium. Each show will feature artists, spanning many generations, such as Lady Gaga and Led Zeppelin.

The exhibit runs through December 31, 2013. For more information, visit www.mi-sci.org.

Ticket Prices:
Cost to see the exhibit for non-museum members will start at $16.95 for children and $19.95 for adults; prices include general museum admission. Premium members can see the exhibit for free and prices for other members start at $7. Group prices are available.

About The Michigan Science Center
The Michigan Science Center is a hands-on museum that inspires children and their families to discover, explore and appreciate science, technology, engineering and math (STEM). The Science Center features five theaters, including Michigan's largest screen at the Chrysler IMAX® Dome Theatre; the Dassault Systemes Planetarium; the Toyota Engineering Theater; the DTE Energy Sparks Theater; the Chrysler Science Stage; a 9,800 square-foot Science Hall for traveling exhibits; hands-on exhibit galleries focusing on space, life and physical science; Kidstown just for pint-size scientists; and, education and outreach programs.

For more information, please call 313.577.8400 or visit the website, http://www.michigansciencecenter.org.

About Elevation Productions:
The Science of Rock 'n' Roll is an Elevation Productions creation. Elevation Productions produces world class blockbuster exhibitions for the Museum and Science Center community. Their focus is on what the market demands; working with subjects that have a broad appeal. They retain world class designers and curators to provide patrons with an experience that is second to none.

About The Science of Rock 'N' Roll:
Behind the power and phenomenon of rock 'n' roll lays an entire world that remains hidden and unseen. How do you explain rock 'n' roll? What delivers its unique sound? And how do compositions come together that compel us to hang on to their every note? How has rock 'n' roll influenced sociocultural and political movements — and vice versa? What technologies have spurred the development of rock 'n' roll and conversely, what technological innovations has rock 'n' roll inspired? All that, and more, is explored in the Science of Rock 'N' Roll. To learn more, visit www.scienceofrocknroll.com.

SOURCE Michigan Science Center

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