Michigan Labrador Named Challenge Champion in Nationwide Eukanuba Contest

**Monday, June 6, 2011**

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Jun 06, 2011, 08:00 ET

MASON, Ohio, June 6, 2011 /PRNewswire/ --

WHO: Two-year old, yellow Labrador Retriever, Lucy, from Cedar Springs, Mich. was just named the Eukanuba 28-Day Challenge Champion. Her unique and inspiring story beat out many other notable canines, including the four other contest finalists, Holly (Westland Sheltie) of Magna, Utah, Chloe (Shih Tzu) of Yardley, Pa., Gunner (Australian Shepherd) of Bloomingburg, N.Y. and Alex (Dalmatian) of Beverly, Mass.

(Photo: http://photos.prnewswire.com/prnh/20110606/LA14015)

WHAT: Between Feb. 15 and April 30, 2011, dog owners taking the 28-Day Challenge were encouraged to enter the Challenge Champion Contest by submitting 100 words or less to explain their dog's transformation from good to extraordinary while eating Eukanuba for just 28 days. As the Challenge Champion, Lucy won the "pink" carpet treatment complete with a Hollywood-style photo and video shoot, planned appearance in the September issue of Dog Fancy magazine and starring role in a Eukanuba print advertisement.

ABOUT LUCY: As a representative of America's most popular breed, Lucy is a fantastic ambassador for Labrador Retrievers. After Lucy's veterinarian recommended Eukanuba to her owner, Madeline, to help her slim down and stay healthy, she decided to test the dog food during the 28-Day Challenge. Upon completion, Madeline saw extraordinary results in the way Eukanuba kept up with and fueled Lucy's active lifestyle while helping her lose a couple of unnecessary pounds. She now has extra power in her activities, more muscle in her body and a much softer and shinier coat. Eukanuba helps 2-year old Lucy enjoy her favorite things – swimming in the lake, retrieving and training to duck hunt.

MEDIA OPPS:

Behind-the-scenes video and images – get an inside look at footage from Lucy's Hollywood-style photo shoot with Eukanuba and Dog Fancy magazine
Interview Lucy's owner to hear what her and Lucy think about being named Eukanuba Challenge Champion
Interview Eukanuba spokesperson to learn why Lucy stood among the other finalists and was chosen as the Challenge Champion

SOURCE Eukanuba