Michigan Based Michael Flora and Associates Poised for Growth

TROY, Mich., April 14 /PRNewswire/ -- In 2008 and 2009, businesses were struggling to stay afloat, especially those in the advertising and marketing industry. According to a study released by The Nielsen Company, businesses and organizations cut their advertising spending by $11.6 billion in 2009 alone.

Michael Flora and Associates (MFA), a Michigan based marketing and advertising firm, found a strategic partner to combat the down economy and in the process, signed several new clients including Kelly Services, Health Alliance Plan and Eagle Ottowa. They are now back in the mode of hiring and are showing signs of solid growth.

MFA partnered with RSW/US, an agency-client relationship expert that specializes in new business development.

According to Mark Sneider, president RSW/US, "We looked over all the material that MFA was sending out to perspective clients and recommended modifications and a business development plan from our research and findings. Like many agencies, they were focused on serving their clients and weren't spending much time on business development."

RSW/US has booked dozens of new business meetings on behalf of MFA and enacted a communication strategy for business development.

"We knew this would be an uphill climb, but we were willing to invest in securing new business and growing our market share," MFA president Tom Brzezina said. "In 2008, we were exploring different options for a strategic partner to help build our business and we chose RSW/US."

For more information on RSW and business development strategies, visit www.rswus.com.

About RSW/US

Reardon Smith Whittaker is a lead generation and agency branding consultancy that operates like a virtual new business development group to help agencies build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at www.rswus.com or by calling 513.559.3101. Sneider can be contacted at [email protected].

About Michael Flora and Associates

Michael Flora & Associates is a creative marketing team that helps its clients strengthen their brands and marketing communications. While our experience and expertise is significant, we approach every new client with our minds wide open. For more information about Michael Flora & Associates, visit www.michaelflora.com.    

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Mark Sneider  

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=77726

SOURCE RSW

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