Michelin Offers Consumers More With New Promise Plan for Passenger, Light-Truck Tires

GREENVILLE, S.C., March 1, 2011 /PRNewswire/ -- Call it the real wheel deal. Starting today, consumers who purchase a set of MICHELIN® tires will automatically receive the new Michelin Promise Plan™, the first of its kind in the tire industry.

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The Michelin Promise Plan delivers more than just safe, fuel-efficient and long-lasting tires.  The program, rolling into tire retailers today, is a robust guarantee and warranty plan that's sure to gain traction with consumers. The Plan offers a free 30-day satisfaction guarantee, three-year flat tire changing assistance and additional mileage warranties on passenger and light-truck replacement tires*.  

"This is an entirely new way of thinking about tire service," said Scott Clark, COO of Michelin North America's passenger and light truck tire division. "While other companies offer piecemeal warranty packages, we are the first to provide a comprehensive package, reminding consumers that with Michelin, you get more. Consumers can drive with ultimate peace of mind knowing that Michelin has their back – with the highest quality product and the highest quality warranty in the industry."

The Michelin Promise Plan includes:

30-Day Satisfaction Guarantee: You don't like the tires, we'll take them back!

• If customers are not 100 percent satisfied with their purchase, they can bring their MICHELIN replacement tires back to the point of purchase within 30 days for a no-cost exchange, including all mounting and balancing charges, no questions asked.

Flat-Tire Changing Assistance: You get a flat, we'll change it, or tow you for free!

• Consumers call a toll-free number for a qualified service professional to replace a flat tire with their inflated spare, or request a tow to the nearest Michelin-approved tire dealer of their choice (up to 150 miles away) 24 hours a day, 365 days a year, at no cost.

Treadwear Mileage Warranty: Michelin tires last, we'll prove it.

• Beginning March 1, all standard MICHELIN® passenger and light truck tires (replacement and original equipment) will be covered by a limited warranty for treadwear.  All details, including applicable conditions and limitations, can be found at www.michelinman.com/promise.

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 21,400 and operates 18 major manufacturing plants in 16 locations.

NOTE TO EDITORS: *Replacement tires purchased before March 1, 2011 are not eligible for the Michelin Promise Plan. The 30-day satisfaction guarantee and three-year flat tire changing assistance benefits are not available on MICHELIN® tires that come as original equipment, as most vehicle manufacturers provide some level of these benefits. MICHELIN tires that come as original equipment on model year 2011 and later vehicles will be covered by a limited warranty for treadwear. This is the first mileage warranty for Michelin original equipment tires. Roadside assistance is provided by Auto Road Services, Inc., a company with more than 20 years of experience.

SOURCE Michelin North America