Michael Vick is Powered by Fuse!

AVENTURA, Fla., July 20, 2011 /PRNewswire/ -- Michael Vick, star quarterback of the Philadelphia Eagles and one of the most dynamic athletes in the National Football League (NFL), announced today that he has become an equity partner in Double Eagle Holdings, Ltd (OTCQB: DEGH), the parent company of Fuse Science, Inc. (www.fusescience.com). As part of the agreement, Vick also will endorse Fuse Science as the company’s primary NFL spokesperson.

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The agreement represents the first major athlete endorsement contract for Fuse Science – the developer of new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. It is only Vick’s second major product endorsement agreement since returning to the NFL in 2009 and re-signing with Nike Corporation less than two weeks ago.

“As one of the most prolific, athletic and versatile quarterbacks in the NFL, Michael Vick encompasses what Fuse Science delivers: high performance naturally,” said Fuse Science CEO Adam Adler. “This is a positive synergy and a unique agreement in that Michael is now an equity partner and not simply a paid endorser. He recognizes the significance of the Fuse technology and wants to be a part of our company’s growth.

This is a five-year, exclusive agreement for Vick in the sports nutrition and energy categories. Additionally, the scope of Vick’s endorsement is not limited to specific products within the Fuse Science family. Vick will stand behind the Fuse Science technology, intellectual property, unique delivery system, and future products to be developed in the sports nutrition and energy marketplaces. He will be Fuse Science’s leading NFL athlete endorser and soon will be followed by a series of top NFL athletes who, like Vick, will be “Powered by Fuse.”

Initially, Vick will use and endorse four new industry-standard, proprietary formulations for Fuse Science as the company prepares to enter the sports nutrition and performance categories with these proprietary products in the coming weeks:

• EnerJel – For active muscle fatigue, a real time anti-inflammatory and energy source applied directly to the problem area to help athletes finish the game
• PowerDrops – Concentrated electrolyte delivery in a single drop before the game for stronger, sustained performance
• EnergyDrops – An all-natural, faster-acting energy source with longer-lasting results in a single drop
• NutriDrops – Vitamin drops designed for faster absorption than any other vitamin product on the market

“Fuse Science has game-changing technology and an incredible team of scientists and business leaders to bring it to market,” added Vick. “I believe these products will revolutionize how athletes provide their bodies with nutrients and medicines, changing what we have come to accept as normal. Why take a painkiller and wait 30 to 40 minutes for it to work, when a better product can work in one-tenth the time? Why fill up with a 32-ounce sports drink when a couple of drops can give you the electrolytes you need? I’m convinced Fuse Science has the best technology and the most effective delivery system, and that is why I wanted to be more than just an endorsement partner for this company.”

A former Big-East Offensive Player of the Year at Virginia Tech, Michael Vick was drafted first overall in the 2001 NFL draft by the Atlanta Falcons, where he became an NFL superstar and one of the most recognizable athletes in all of professional sports. He joined the Philadelphia Eagles in 2009 and earned a starting spot in the 2010 NFL Pro Bowl after just his first full season as the Eagles’ quarterback. Noted for his blazing speed, cannon arm, and unique ability to improvise on broken plays, he remains one of the most exciting and explosive players in professional football.

“Evidenced by jersey sales that continue to be among the NFL’s best, Michael’s brand awareness and popular appeal have never wavered and continue to grow rapidly. He will have a tremendous impact on our company’s ability to reach and connect with our target market of up-and-coming athletes who endeavor to be the best at their game,” added Brian Tuffin, Fuse Science President and Chief Operating Officer “Nike set the stage with its major signing of Michael last week, and today, the best is ‘Powered by Fuse!’”

With the most versatile athlete in the NFL signed to a multi-year agreement, the Fuse Science management team now seeks similar agreements with many of the most notable and accomplished athletes in the world at their respective sports. Negotiations are underway with star athletes in the National Basketball Association, Major League Baseball, Women's Tennis, Olympic Sports, and other professional sports organizations. Consequently, over the coming weeks, Fuse Science expects to announce several other major endorsement partners “Powered by Fuse.”

About Double Eagle Holdings

Double Eagle Holdings (OTCQB: DEGH) is an innovative consumer products holding company and the parent company of Fuse Science, Inc. Based in Aventura, Florida, Fuse Science is the developer of patent-pending conveyance technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, delivering their benefits faster and more effectively than ever before. Information about Fuse Science is available online at www.fusescience.com or by calling 305-503-FUSE (3873).

SOURCE Double Eagle Holdings, Ltd.