Michael Ruhlman Offers Fans a High Tech Way to Connect

CLEVELAND, May 6 /PRNewswire/ -- Acclaimed cooking author Michael Ruhlman has teamed up with multi-media publishing company Sideways to create an author app for the iPhone and iPod Touch.  The free app is the perfect venue for Ruhlman because it pulls together all the resources he uses to engage his international audience of foodies.

Readers can access Ruhlman's regularly updated blog where he shares everything from recipes (featuring lovely food photos by his wife Donna), to his thoughts on the latest culinary trends. The app also includes a built-in version of the author's YouTube video channel featuring interviews, cooking demonstrations and more.  Fans can even follow the prolific tweets of Ruhlman, a self-proclaimed "Twitter junkie" live within the app, as well as access his Facebook page.

If carrying a portable Ruhlman around in a pocket or purse isn't enough, readers can use the app's calendar feature to find out when to catch him on television, or live at a book signing or special culinary event. They can also check out the interactive map that Ruhlman himself updates regularly. It highlights the places and events that shaped his life and career, as well as pinpoints his favorite restaurants.

"I was thrilled to partner with Sideways on this application," Ruhlman says. "The digital world is offering more and more ways to connect with readers.  Sideways is helping me do that in ways I'd never have imagined."

"I'm not just the app developer, I'm a big Michael Ruhlman fan," explains Sideways CEO Charles Stack.  "So it was a real thrill for me to help Michael share his unique voice with readers old and new in the mobile space. For while 'the world is better when we cook for ourselves' the food is better when we cook with Ruhlman."

The Michael Ruhlman author app is free and available on the iTunes App Store.

http://itunes.apple.com/us/app/michael-ruhlman/id367432916?mt=8

About Michael Ruhlman

Michael Ruhlman is an award-winning, New York Times bestselling author of nine non-fiction books and co-author of numerous cookbooks. He's written for The New York Times, the Los Angeles Times, Food & Wine and other publications, and appears frequently on the Travel Channel, PBS stations and the Food Network. For more information, visit http://blog.ruhlman.com.

About Sideways

Sideways transforms books into immersive experiences on digital tablets and mobile devices. Leveraging unique multi-media capabilities, Sideways goes beyond ebook functionality, changing storytelling and the way we consume books. Developing original content with forward-thinking book publishers and authors, the company's M3 publishing platform augments text with rich media, adds multiple levels of reference, and enhances reading with mobile features and social media. Sideways takes advantage of interactivity to enrich both the solitary and social experience of reading – from fiction and non-fiction to "how to" and guides. Additionally, Sideways is the creator of Author App, a mobile application for authors designed to build their brands, engage their fans and expand their presence, and on-device experimental magazines TapTilt for the iPhone, iPadia for the iPad. Based in Cleveland, Sideways was founded in 2010 by Charles Stack and Eliza Wing.  Stack started the first online bookstore in 1992 – Books.com – which was acquired by Barnes and Noble.  Wing was formerly CEO of Cleveland.com and editor at Rolling Stone, Books.com, and New York Woman.  For more information, visit www.sideways.com.

SOURCE Sideways

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