Michael Pohl Joins BlackArrow Board of Directors

SAN JOSE, Calif., March 28, 2011 /PRNewswire/ -- BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, today announced that Michael Pohl has joined the company's board of directors.

For more than two decades, Pohl has contributed to the television industry's adoption and monetization of on-demand and digital video, advanced advertising, and next-generation technologies together with cable operators and network programmers in North America and Europe. In 2008, he was the recipient of cable's highest honor, the NCTA Vanguard Award.

Pohl currently is a member of the board of directors of Ascent Media, serves as chairman of the board of directors of BigBand Networks and sits on the advisory board for Canoe Ventures. Pohl also served recently as CEO of Jinni Ltd, a search and recommendation service for video content, and remains in an advisory role with the company.

"Michael Pohl is highly respected in the cable community for his ability to understand and commercialize new technologies that can unlock additional revenue opportunities for the industry," said Dean Denhart, CEO of BlackArrow. "His guidance and insights are invaluable in the creation of business and technology solutions that enable service providers and programmers to create a profitable advertising business across New-TV platforms."

"With the dramatic consumer trend toward on-demand and time-shifted viewing, dynamic addressable advertising holds tremendous promise as a source of new revenue for our industry," said Pohl. "BlackArrow has taken a true leadership position in developing technical solutions and partnering with its operator and programmer clients to build advanced advertising business models."

Pohl's executive career includes positions as president of the Global Strategies Group at C-COR, as chief executive officer at nCUBE Corporation and as interim vice president and general manager of the On Demand Systems Division at ARRIS — following the ARRIS acquisition of C-COR. He also served as CEO of SkyConnect and held executive positions with Tribune Communications and Douglas Communications Corporations. Among his many contributions was the critical role he played in the creation of the HITS service for satellite delivery of digital signals.

Pohl is a member of the Cable TV Pioneers and has served on numerous industry committees with CableLabs®, CTAM and the NCTA. Previously, he served as a board member of ACTV, subsequently acquired by OpenTV, and of whole-home networking software provider Ucentric Systems, which was purchased by Motorola.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (Nasdaq: CSCO), Comcast Interactive Capital, Intel Capital (Nasdaq: INTC), Mayfield Fund, Motorola Ventures, NDS Group, LTD. and Polaris Venture Partners. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

BlackArrow is a trademark of BlackArrow, Inc. All other trademarks are property of their respective owners.

SOURCE BlackArrow, Inc.

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