Michael Loeb Keynotes at Advertising Week New York

NEW YORK, Oct. 23, 2018 /PRNewswire/ -- Michael Loeb, founder and CEO of Loeb.NYC, the New York City-based startup firm, delivered a keynote address to attendees of Advertising Week in New York on Tuesday, October 2nd. Loeb was selected to deliver an address prior to Advertising Week's Startup Summit, an event that featured presentations from nine startups focused on disciplines as varied as retail, AI, direct-to-consumer marketing, social media, and VR.

Michael Loeb -- a Direct Marketing Association Hall of Fame inductee -- gave a rare inside view of the challenges he faced during the creation of The Synapse Group, a multichannel marketing company that revolutionized the world of magazine subscriptions. He explained the push back he initially received when presenting his concept to Time Inc., his then employer. Loeb outlined how this resistance was related to views Time held on two specific magazine titles and their relationship with one, specific credit-card issuer. Through audacity and an unwillingness to limit Synapse's growth, Loeb outlined how he was able to expand his startup to partner with all major credit cards and a variety of publishers representing more than 700 magazine titles. In a well-known twist, Loeb, having built Synapse independently, ultimately sold the business to his former employer, Time Inc.

At the conclusion of his remarks, Loeb offered attendees an admission: "I wish I had started my entrepreneurial journey sooner. We are living in a time of major disruption and I encourage everyone here to not hesitate. Seize your passion, energy, and conviction and funnel it into making your startup a company that can truly create positive change for a specific industry or community."

The Startup Summit continued with a panel discussion from venture capitalists and investment strategists including Angel Mendoza of IPG Media Lab, Chris Young of Revel Partners, Katie Loeb of Loeb NYC, Marc Michel of Runway Venture Partners, and Hasan Arik of Redmill Solutions.

These panelists then judged Advertising Week's Startup Challenge that included nine startups. The process required each startup founder to deliver a five-minute pitch to the judges and audience. In the end, the panel recognized three of the startups as the most exceptional of the group. These included Narrativ, a company utilizing AI to improve Internet shopping, OmniVirt, a virtual-reality platform for advertisers and publishers, and Thnks, a gifting app that allows businesses to advance relationships through relevant gestures of appreciation sent via email and text.

Loeb's address at Advertising Week's Startup Summit is available here. An active philanthropist and angel investor, Loeb encourages startups to reach his investment desk at Loeb NYC.

ABOUT MICHAEL LOEB

Michael Loeb is a New York-based veteran entrepreneur and Direct Marketing Association Hall-of-Famer who has backed, built, or funded over fifty successful companies. Chief among his successes are Priceline.com--known for its travel deals and travel search engine, and Synapse (acquired by Time, Inc.). Loeb now leads Loeb.NYC and Loeb Enterprises, a start up laboratory and private investment platform, respectively, based in New York City. A leading New York philanthropist, Loeb donates to a variety of charities, and he's donated the location fees related to his Hampton's home being used as a set for the Showtime television series Billions.

ABOUT Loeb.NYC 

The venture arm of Loeb Enterprises and founded by CEO Michael Loeb, Loeb.NYC is a startup lab and early-stage private investor built on the belief that aligning the right people with the right ideas creates successful companies. Want to pitch an investment idea? More information can be found at www.loeb.nyc.

SOURCE Loeb.NYC

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