Michael Halperin, Named Chief Strategy Officer For Bayard Advertising

NEW YORK, Sept. 10, 2014 /PRNewswire/ -- Bayard Advertising Agency, Inc., a full-service digital brand agency, announced the promotion of Michael Halperin to Chief Strategy Officer. Michael joined Bayard thirteen years ago as a consultant and has been Director of Interactive Services since 2002.

"Michael has not only proven himself to be invaluable to Bayard, he's also demonstrated his importance to the industry as a whole," says Louis Naviasky, Bayard's Chief Operating Officer. "We're very excited to see what the future will bring. With Michael guiding our strategy, there's no limit to what we can achieve."

During his time at Bayard, Michael steered the agency through the tumultuous change in the talent market until they were in a leading position, driving innovation for client strategies in media, technology, and campaign process. He established initiatives that became best practices and revolutionized digital strategy in marketing for B2C, B2B, and B2E.

Michael's latest initiative is code-named "S.M.A.R.T." By unifying media and brand touch points into a Simple, Memorable, Actionable, Responsive, and Trackable Investment, SMART is winning over innovative companies throughout the country and the world.

Congratulations to Michael in his new role at Bayard and for his exceptional work in the industry.

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2E, B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com.

SOURCE Bayard Advertising

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