Michael Halebian & Co. Hires Vitamin to Develop New Brand Strategy

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Jun 08, 2015, 09:00 ET

BALTIMORE, June 8, 2015 /PRNewswire-USNewswire/ -- Vitamin®, the branding and PR firm, today announced that it has been retained by New Jersey-based flooring specialties distributor, Michael Halebian & Co., to develop its brand strategy. The strategy will include brand messaging, a new identity, print collateral and a new web site complete with product filter and region locator. Terms of the deal were not disclosed.

"We knew right away that Vitamin was a perfect fit for our branding and digital marketing needs," said Michael Halebian, president and CEO of the flooring company. "Their work speaks for itself and we were impressed with their knowledge of the industry and their immediate understanding of our company values and technical requirements. We expect to hear an abundance of positive feedback from our clients who can anticipate experiencing a more versatile, user-friendly Michael Halebian & Co. web site and brand experience."

Vitamin will be working on an update of Michael Halebian's logo, messaging, and print materials, which will be complemented by the new company web site. Michael Halebian's redesigned web site will focus on creating a more customizable user experience, allowing buyers to browse the company's vast product offerings and connect more easily with skilled flooring professionals in five geographic markets including New York City, New Jersey, Connecticut, Philadelphia and Delaware.

"Michael Halebian & Co. is a time-tested brand that's ready to evolve into doing business in today's digital communications world," said Michael Karfakis, chief operating officer of Vitamin. "There's a tremendous opportunity for the company to connect with its customers via social, web and traditional channels. We're honored to be selected by such an established company to help them do just that."

Since 1931, Michael Halebian & Co. has provided specialty flooring solutions in the New York metropolitan area, upstate New York, the Philadelphia metropolitan area, Central Pennsylvania and Southern New England. Michael Halebian & Co. maintains showroom facilities in New York, N.Y. and Bensalem, Pa. Warehouse facilities are located in Carlstadt, N.J., Bensalem, Pa, and Hartford, Conn.

About Vitamin^®
Vitamin®, the "Cure for the Common Brand®," is the first boutique agency in the mid-Atlantic to integrate print, web design and public relations under one roof. Focused on nourishing brands through best practices, Vitamin offers an all-in-house approach to creating cohesive identity, print, interactive, PR and social media programs. Vitamin's client list includes regional and national companies in diverse fields, including healthcare / human services, built industry, financial/ banking services, education, retail, non-profit and specialized search/staffing. Vitamin is certified MBE/DBE/ACDBE by the Maryland Department of Transportation.

About Michael Halebian & Co.
Michael Halebian & Co. is a third generation flooring specialties distributor with an emphasis on retail and commercial flooring products, floor preparation and accessories. Inspiring confidence in customers through creative solutions for every flooring challenge, the company sells exclusively to flooring dealers and commercial flooring contractors throughout the mid-Atlantic region. With an extensive selection of products and a commitment to the highest level of customer service, Michael Halebian & Co. has become a leader in the industry for corporate, health care, institutional, laboratory, educational and retail flooring needs.

SOURCE Vitamin, Inc.