Michael Beck Joins Veggie Grill To Spearhead Real Estate Development

SANTA MONICA, Calif., Sept. 4, 2012 /PRNewswire/ -- Veggie Grill, the fast-casual restaurant chain serving delicious, 100 percent plant-based, American-style food announced that real estate veteran, Michael Beck, has joined the team as Vice President of Development.  Beck joins CEO Greg Dollarhyde and co-founders Kevin Boylan and T.K. Pillan as they continue to expand the Veggie Grill brand up and down the West Coast.

"We are very excited to bring a pro like Mike on board as we ramp up growth at Veggie Grill," says Dollarhyde.  "Mike brings decades of experience and achievement to the team that will be integral to our future success and rollout."

With over 25 years of corporate real estate experience, Beck has led the expansion of known brands and several start-up concepts that have become nationally recognized brands.

As head of Real Estate & Construction at Ruby Tuesday, Pinkberry, Extended StayAmerica, Coffee Bean & Tea Leaf and Blockbuster Entertainment, Beck developed teams, systems and industry relationships supporting rapid growth, oversaw market planning and site selection, and managed all aspects of new store development.

At Veggie Grill, Beck will be responsible for market planning, site selection, contract negotiations, asset management and lease administration for all Veggie Grill locations. Currently Veggie Grill has eleven locations from Southern California to Seattle, with more scheduled in additional markets in 2012 and beyond.

"Veggie Grill is a business whose time has come. Its menu is on-trend and the compelling performance of the stores fits the model for rapid growth and expansion," says Beck. "Plus, it's a company with a mission I find personally fulfilling.  A plant-based diet can have such a positive impact on our health and the planet." 

To learn more about future growth plans, visit Veggie Grill at http://veggiegrill.com, become a fan on Facebook at http://facebook.com/veggiegrill, and follow the restaurant on Twitter http://twitter.com/VeggieGrill.

About Veggie Grill

Since 2006, Veggie Grill has been offering delicious, 100 percent plant-based food.  The restaurant chain's mission is to break the stereotype of bland vegetarian food by combining hearty, plant-based proteins with bold marinades and sauces in familiar menu items that people can enjoy every day. Signature menu items include the "Santa Fe Crispy Chickin'" sandwich, "Sweetheart Fries," and the "All Hail Kale" salad. All Veggie Grill locations offer a kid's menu. Lunch and dinner are served along with beer and wine selections.

SOURCE Veggie Grill

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