Miami Dolphins' Running Back Ricky Williams Joins SPO Medical to Endorse New Healthy Living Products for Children and Adults

NEW YORK, September 21, 2010 /PRNewswire-FirstCall/ -- SPO Medical Inc. (OTC:SPOM) and Brewer Sports International (BSI) announced today that they are working with the Miami Dolphins' running back Ricky Williams in support of their new SPO Wellness(TM) line of products that promotes healthy living for children and adults. Initial SPO Wellness(TM) products for the consumer marketplace include an innovative performance monitoring wristband known as the Wellness 10k(TM) and a unique heart-rate monitor sports watch. SPO expects the Wellness 10k(TM) wristband to be commercially available for sale in early 2011.

Pro Bowl MVP and one of the most well-known running backs in the National Football League (NFL), Ricky Williams, states, "The SPO Wellness(TM) line of products is great to use for people of all ages who want to stay as healthy as possible. Obesity has become a leading health issue in the United States and I am pleased to join with SPO and encourage individuals to do what it takes to stay healthy. I plan to use both of the products during my workouts to assist me in maximizing my fitness level so that I can stay in the best physical condition possible."

Williams completed the 2009 season amongst the top ten running backs in the NFL, led the Dolphins in rushing with 241 carries for 1,121 yards and 11 touchdowns and was named as the team's 2009 Dan Marino Most Valuable Player award winner for the second time. In his six seasons with the Dolphins, #34 ranks second in club history in rushing attempts, rushing yards and rushing touchdowns.

Jack Brewer, chief executive officer of BSI, added, "Ricky is an ideal role model to help bring awareness to the SPO Wellness(TM) line. Maintaining such a healthy lifestyle has enabled Ricky to have many successes as a professional athlete. His focus and determination on and off the field is perfect for helping make more people knowledgeable of healthy habits."

Aside from football, Ricky focuses extensively on maintaining a healthy lifestyle through yoga, meditation and a vegetarian diet in order to achieve both his personal and professional goals. "There are so many things I want to accomplish in this lifetime. In order to accomplish my goals I need a healthy body," said Mr. Williams. "A healthy body, mind and spirit are the reasons I've been able to have longevity as a professional football player. My philosophy regarding a healthy lifestyle can and should apply to everyone in our society. When you eat healthy, get adequate exercise and rest you are far more productive."

"We are developing two products that support individuals who want to live healthier lives and perform their daily activities in a smart and responsible way," said Michael Braunold, president and chief executive officer of SPO Medical. "The Wellness 10k(TM) is a unique wristband that will give everyone better awareness of how active they should be during their daily routines. Our heart-rate monitor sports watch uses technology that was previously found only in the medical market. Furthermore, it does not require a chest strap, unlike many other sports watches on the market. We are honored to have Ricky Williams join our team and we are pleased to have him as a health advocate using the SPO Wellness(TM) line."

About Ricky Williams

Ricky Williams, 33, entered the NFL as the fifth overall draft pick in 1998 and is currently in his tenth season. During his first year with the Miami Dolphins, he was a first-team All Pro and was the leading rusher with 1,853 yards. Prior to his NFL career, Williams played for the University of Texas Longhorns where he won the Heisman Trophy. A certified yoga instructor and massage therapist, Ricky is also working towards completing his undergraduate degree in pre-med. Following his NFL career, he intends to continue his passion for health and wellness and attend medical school.

About SPO Wellness(TM)

The SPO Wellness(TM) line of products includes the world's first performance monitoring wristband, known as the Wellness 10k(TM) that is designed for both children and adults and features a display function to continuously measure the number of daily activities against preset recommended goals. A heart-rate monitor sports watch has also been developed to measure continuous heart-rate without the need to wear a conventional chest strap, unlike many other heart-rate monitor watches that are on the market. Both products are currently at an advanced stage of development. For more information, visit http://www.spowellness.com

About SPO Medical

SPO Medical (SPOM) is a leading developer of biosensor and microprocessor technologies for use in portable monitoring devices to capture life-saving and life-enhancing information within four key markets: medical care; home and remote-care; sports and wellness; and safety and security. Its patented technology uses information gathered from the reflectance of light on the human blood stream, in a noninvasive manner, to monitor key vital signs. The company licenses its technologies to appropriate client corporations for commercialization and distribution. For more information, visit http://www.spomedical.com

About Brewer Sports International

Brewer Sports International (BSI) is one of the world's fastest growing multi-faceted advisory firms with a focus on the business of sports and wellness. Based in New York, with offices in Miami, Los Angeles and Minneapolis, BSI was founded by Jack Brewer, a five-year NFL veteran and former team captain on three NFL teams. Mr. Brewer has a wealth of diverse experience which is exemplified by his track record of success as a Wall Street asset manager. Mr. Brewer is a dynamic and innovative entrepreneur, a devoted philanthropist and the founder of the highly regarded nonprofit organization - JBF Worldwide. Mr. Brewer currently serves as the Chairman of the United Nation's Millennium Development Goals Awards Sports and Entertainment Committee. Under Jack Brewer's leadership, combined with a diverse team of experienced professionals, Brewer Sports International has created an unprecedented portfolio of sports and wellness related businesses, including a registered investment advisory - Brewer Capital Management and an experienced lending company - BSI Secured Lending. Brewer Sports International has also led a variety of successful marketing campaigns. BSI's clients include professional athletes, sports agencies, sports companies, financial services companies, high net worth individuals and entertainers. For more information, visit http://www.brewersports.com

Forward Looking Statements

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, market acceptance of our products and new product applications, product performance, size of prospective markets, revenues assessments, success of our restructured operations and plans, our ability to generate fees or raise capital to support our business operations and plan, the sufficiency and availability of working capital, changes in economic conditions generally and in more specifically, the introduction of competing products, changes in our operating strategy or development plans patent protection for our products and technologies, changes in economic conditions generally and in more specifically, in the markets we operate, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "Risk Factors" in Item 1 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2009. We undertake no obligation to revise or update any forward-looking statement for any reason.

    Contacts regarding this release:

    Russo Partners - Public Relations on behalf of SPO Medical and BSI:
    Chantal Beaudry
    [email protected]
    +1-212-845-4272

    SPO Medical Contact:
    Michael Braunold, President and Chief Executive Officer
    [email protected]
    +1-866-991-7766

    Brewer Sports International (BSI) Contact:
    Jesse Meehan, Chief Operations Officer
    [email protected]
    +1-612-349-5273

SOURCE SPO Medical Inc