MGIC Introduces Specialized CRM System for Loan Officers

Customized Tool Developed in Partnership with Continuity Programs, Inc.

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Nov 15, 2016, 04:30 ET

MILWAUKEE, Nov. 15, 2016 /PRNewswire/ -- In today's highly competitive market, loan officers need a smarter way to connect with new prospects and stay in front of existing customers. To give loan officers the edge they are looking for, Mortgage Guaranty Insurance Corporation (MGIC) partnered with Continuity Programs, Inc., to develop MGIC Elements. This superior Customer Relationship Management (CRM) system is specifically designed to allow loan officers to effortlessly prospect for new business, stay in touch with customers and maximize cross-selling opportunities.

"The ability to build and maintain customer relationships is integral to success, but executing a well-rounded customer engagement strategy can also be time consuming," said Margaret Crowley, Vice President of Marketing and Customer Experience for MGIC. "MGIC Elements saves loan officers time and money by leveraging technology to streamline lead generation, personalize marketing campaigns, and track results and follow-up activities."

In addition to lead generation and marketing functionality, MGIC Elements includes customer appreciation surveys, custom profiles and groups, infographics and a plethora of other features, making it the most robust CRM system available. To help loan officers get the most out of the tool, Continuity Programs, Inc., designed the cloud-based system to be intuitive. From the MGIC Elements dashboard, loan officers can track their database and automatically generated leads. Activities are easily recorded and follow-up activities can be scheduled instantly.

"We're honored to partner with an organization as elite as MGIC," said Kirk King, President of Continuity Programs. "Together, with more than 100 years of combined experience in the industry, we are positioned to deliver an innovative, easy-to-use CRM with automated marketing."

To learn more about MGIC Elements and request a demo, visit mgic.com/elements. Discounted rates are available to MGIC customers.

About MGIC
MGIC (mgic.com), the principal subsidiary of MGIC Investment Corporation, serves lenders throughout the United States, Puerto Rico, and other locations helping families achieve homeownership sooner by making affordable low-down-payment mortgages a reality. At Sept. 30, 2016, MGIC had $180.1 billion of primary insurance in force covering approximately 1 million mortgages.

From time to time MGIC Investment Corporation releases important information via postings on its corporate website without making any other disclosure and intends to continue to do so in the future. Investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information can be found at mtg.mgic.com under Investor Information.

About Continuity Programs
Continuity Programs, Inc., (continuityprograms.com) serves lenders with easy-to-use Customer Relationship Management (CRM) and automated marketing solutions. Since 1973, Continuity Programs' campaigns have consistently proven to drive referrals and repeat business, generate exclusive leads, increase customer retention and boost cross-selling for financial institutions across the United States.

SOURCE MGIC Investment Corporation