MGH Selected by International Pharmaceuticals Company for Clinical Trial Patient Recruitment Advertising

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Jul 19, 2010, 12:43 ET

BALTIMORE, July 19 /PRNewswire/ -- MGH, an integrated marketing communications agency, today announced it has been selected by BTG – an international specialty pharmaceuticals company that develops and commercializes products targeting critical care, cancer, neurological and other disorders – to assist in patient recruitment for its upcoming clinical studies. Terms of the agreement were not disclosed.

"MGH has vast experience in clinical trial recruitment, and we are excited to put our expertise to work in assisting BTG in patient recruitment," said Andy Malis, president of MGH. "Our industry experience, coupled with our strategic approach to developing multimedia advertising for patient recruitment, makes us an ideal match for BTG to ensure the success of its upcoming clinical studies."

MGH has deep experience providing marketing support to pharmaceutical companies and assisting in patient recruitment for clinical trials. The agency's experience includes: creating, developing and placing multimedia patient recruitment advertising for clinical trials; launching and promoting pharmaceutical products; and developing condition-awareness programs to spur the use of products. Previous industry clients include Pfizer, Inc., Merck, AmeriTrial OTC Research and TEVA Neuroscience.

About MGH

MGH is an integrated marketing and communications agency offering advertising, public relations, media planning/buying, creative design and production, interactive (design, development and marketing), market research, direct response, relationship marketing and social media marketing.

MGH maintains a diverse client base spanning multiple industries. Current clients include Papa John's Pizza, Texas Instruments, Visit Baltimore, the National Aquarium, Baltimore International College, University of Maryland University College, Towson University, Nobel Learning Communities, Ocean City, Md., Department of Tourism, Smyth Jewelers and Suburban Hospital.

Based in Baltimore, MGH is one of Maryland's largest agencies, with more than $65 million in annual billings. Visit http://mghus.com for more information on MGH and its services, or connect with MGH via: Facebook (http://facebook.com/mghus); Twitter (http://twitter.com/mghus); or YouTube (http://youtube.com/mghtv).

SOURCE MGH