MGA's Award-Winning Moxie Girlz™ Sees Brand Expansion in 2010

VAN NUYS, Calif., July 21 /PRNewswire/ -- Buoyed by strong sales and a myriad of prestigious awards, MGA Entertainment today announced plans to expand its popular inspirational Moxie Girlz™ doll brand with the introduction of Moxie Teenz™, the newest addition to its family of dolls.  Hailed by Gerrick Johnson, BMO Capital Markets, as one of the "Top 10 Toys from Toy Fair 2010," the new Moxie Teenz™ are stunning 14" dolls that feature realistic eyes, interchangeable wigs and 15 points of articulation. Older and more sophisticated than their predecessors, the first four Moxie Teenz™ characters, Melrose, Arizona, Tristen, and Bijou, do everything from attend college to perform on Broadway, living the kinds of exciting young adult lives to which girls aspire.  A full line of Moxie Teenz™ products including dolls and wig, fashion and accessory packs, will be available in fall 2010.

(Photo:  http://photos.prnewswire.com/prnh/20100721/LA38615)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100721/LA38615)

As expansion continues, MGA's Moxie Girlz™ partners with Burger King Corp. to bring the Moxie Girlz™ message of self-expression and empowerment to BURGER KING® restaurants this summer. As part of their worldwide Kids Meal program for girls and boys which begins August 23 and runs through September 12 in the U.S., Burger King Corp. will help promote the Moxie Girlz™ themes of confidence, individuality and creative freedom through a series of branded premiums for girls that includes Moxie Girlz Wrist Bags, Moxie Girlz Light-Up Pendants and Moxie Girlz Bracelets.  

Just in time for the Holidays, MGA Entertainment continues to release exciting new Moxie Girlz™ product including the Fall 2010 release of Moxie Girlz™ Magic Snow.  Bria™, Avery™ and Sophina™ are back, along with their new friend Kellan™, sporting frosty cool snow outfits, a winter purse and fashion goggles, a stylish and speedy sled and magical expanding snow powder! Let it snow! Let it snow! Let it snow!

For information on MGA Entertainment's Moxie Girlz™ and Moxie Teenz™, visit http://www.moxiegirlz.com/ and http://www.moxieteenz.com/.

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Moxie Girlz™, BFC, Ink. ™, Bratz®, Rescue Pets® and Zapf®.

SOURCE MGA Entertainment, Inc.

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