MGA Entertainment To Launch All-New MOOSHKA Brand of Soft Dolls

LOS ANGELES, June 12, 2013 /PRNewswire/ -- Friendship and fun take center stage as MGA Entertainment sets August 2013 for the retail launch of Mooshka, the company's newest entertainment and toy brand.  Combining colorful soft dolls with an array of high-quality animated e-books, Mooshka unites the joy of play with the importance of reading for growing girls everywhere.

The Mooshka dolls were once individual paper dolls, but one day, through the power of friendship, they joined hands and sprang into sweet, huggable girls who discover that all kinds of special and wonderful things happen once you connect with your friends!  Now, the Mooshka dolls hold hands with each other to show how friendship connects us all.  

Included in the fun-filled family of Mooshka dolls are the Mooshka Girls, Mooshka Tots and Mooshka: Sing Around the Rosie collections; each doll has her own precious personality, birthday, and colorful fashions that complement her unique character.  

Crafted with a special machine-washable fabric that makes them completely soft, the Mooshka dolls come home to children in uniquely designed shoe-box-style gift packaging. 

The Mooshka doll lines include:

• The flagship Mooshka Girls, featuring six characters that each come with a string of paper dolls and a finger-puppet dolly.  All Mooshka characters join hands to express their friendship for one another. 
• The Mooshka Tots— the Mooshka Girls' hand-holding little sisters, who are four fun-loving, captivating smaller characters that love to emulate their older siblings love of friendship and joy.
• The Mooshka: Sing Around the Rosie dolls, who magically sing "Ring-Around-the-Rosie" when their hands are held – so be sure not to let go! 

MGA Entertainment introduces the Mooshka dolls with a fall television campaign, a dedicated brand website, a multi-category licensing program and a national public-relations campaign. 

The companion Mooshka e-book apps, featuring a wide array of original Mooshka stories, will be available for free on the App Store℠.

MGA Entertainment has already secured a number of category-leading licensees for the all-new Mooshka brand, including Franco Manufacturing Co., Inc. for bedding and accessories, throws, beach towels, slumber bags, bath and accessories, and Thermos, LLC for lunch kits, insulated and non-insulated bottles, food jars, and reusable ice.  Mooshka will play a starring role in MGA Entertainment's growing roster of mega-brands, which the company will showcase at the upcoming Licensing Expo June 17-20 at the Mandalay Bay Convention Center in Las Vegas.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, and www.moxiegirlz.com.

SOURCE MGA Entertainment

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