MFour Expands SaaS Product, MFour Studio, With Journeys Marketplace, Democratizing Data Accessibility

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Mar 08, 2023, 08:00 ET

Small and medium-sized businesses now have affordable, instant access to 650mm+ rolling quarterly behavior events through its vertically integrated platform.

IRVINE Calif., March 8, 2023 /PRNewswire/ -- MFour, the leading mobile research company, today announced a new product available on their SaaS platform, MFour Studio. Journeys Marketplace unlocks consumer insights with the ability to access all of MFour's app, web, and location data at an affordable monthly cost. This service provides users with 650mm+ rolling quarterly events they can instantly analyze without the need for a team of data scientists.

With the first of its kind, Journeys Marketplace, users gain an omnichannel understanding of specific events and trended consumer behavior, including app usage, web browsing history, and location visitation. The platform offers out-of-the-box visuals, as well as the ability to create custom visualizations and seamlessly view event-level data that can be easily filtered and exported on demand.

By utilizing Journeys Marketplace, users can eliminate data "blindspots" and explore consumer preferences to create more effective, targeted campaigns and maximize return on investment. The data also informs product development, inventory strategies, marketing initiatives, and much more, keeping users ahead of the competition.

"We are leveling the playing field for small businesses. Tearing down data sciences' walled garden of data means every business now has access to ethically gathered consumer behaviors," said Chris St. Hilaire, Founder & CEO of MFour.

About MFour
Better outcomes on MFour Studio: the first platform to behave like your consumer. Using the nation's most downloaded, highest-rated, and only Apple-approved data collection and survey app, MFour has finally united market research and data science.

MFour Studio is the only place for real-time app, web, and foot traffic united with validated consumer surveys for unprecedented insights to help you capture the modern consumer's attention.

For more information, please visit www.mfour.com, and join the conversation on Linkedin.

Media Contact
Aj Rochow
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SOURCE MFOUR MOBILE RESEARCH