MetTel and Gravy Announce Strategic Partnership to Deliver First of Its Kind Local-Mobile Visit and Behavior Insights to Brands and Publishers

MetTel also invests in Gravy and joins Board of Directors

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Mar 12, 2015, 12:00 ET

NEW YORK, March 12, 2015 /PRNewswire/ -- MetTel, a leading communications solutions provider for enterprise businesses and Gravy, the first mobile data analytics and predictive segmentation provider to unlock the "What and Why" behind customers' local offline behaviors, today announced a strategic partnership. The relationship will allow MetTel to expand its business offerings by bringing Gravy's validated customer behavior-based insights to its enterprise customers.

With Gravy, MetTel customers can, for the first time, know the interests and affinities of their mobile users based on the places they go and the local events and activities they attend in their daily lives. MetTel customers can now take advantage of the advanced marketing analytics and predictive segmentation Gravy delivers to quickly and easily act on local behavioral knowledge to predict buying intent, deliver personalized engagement, gain granular competitive intelligence and drive loyalty and share of wallet.

"While all consumer-facing businesses need to better understand their customers and engage with them at a personal level, MetTel and Gravy intend to initially focus their efforts on the retail, hospitality and media sectors. Gravy provides brands with the highly predictive and actionable segmentation needed to quickly and sustainably drive incremental revenue," said Steven Tunney, Executive Vice President of Planning and Strategy at MetTel. "With access to Gravy's platform and analytics, our customers are well positioned to enhance their level of engagement and loyalty with their best target audience—their current customers."

"We are very excited about what this strategic partnership means for MetTel customers," said Jeff White, CEO at Gravy. "Our mobile-location based services are a perfect complement to MetTel's broad mobile solutions suite, and we look forward to adding significant value for its enterprise customers."

In addition to the business development partnership, MetTel has made a strategic investment in Gravy's business, reinforcing the Company's ongoing commitment to improve its solutions and better service enterprise organizations. Steven Tunney will also join Gravy's board to further solidify the relationship and MetTel's support of the technology.

About MetTel
MetTel is a leading provider of customized, integrated and managed communications solutions for enterprise customers. By converging all communications over a proprietary network, MetTel enables enterprise companies to easily deploy and manage technology-driven voice, data, wireless and cloud solutions nationwide. With one of the most comprehensive offerings, the highest quality customer care and project management and the ability to completely manage, maintain and secure your communications needs, our portfolio of customer-centric solutions boosts enterprise productivity, reduces costs and simplifies operations. Combining customized and managed communication solutions with a powerful platform of cloud-based software, the company's MetTel Portal® enables customers to manage their inventory, usage, spend and repairs from one simple, user friendly interface. MetTel is a PCI DSS V3.0 Level 1 compliant solution provider. MetTel was founded in 1996 and is headquartered in New York City. For more information visit www.mettel.net or contact us at 877.963.8663. MetTel. Smart Communications Solutions.™

About Gravy
Gravy is the first data analytics and marketing segmentation provider to unlock the 'What and Why' behind customers' actual local behaviors and activities for brand marketers and media companies. Utilizing Gravy GOLD, the company's local insights and context platform, Gravy applies its knowledge of the definitive local events and activities customers attend while mobile, to quantify their interests and uncover what they do and why they do it, in addition to where they go and when. Gravy delivers complete localized customer knowledge and the ability to predict and act on intent to increase loyalty and Share of Wallet, in a privacy friendly manner. For more information, visit www.corp.findgravy.com

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SOURCE MetTel