Metro's New metro&moi Loyalty Program Powered by Givex

News provided by

Nov 23, 2010, 07:30 ET

MONTREAL, Nov. 23 /PRNewswire/ - Givex, a global technology company, empowering businesses with the tools to acquire, learn, communicate and reward their customers, just announced their partnership with national supermarket chain, Metro, on their new loyalty program, metro&moi (metro&me). Givex has provided gift certificate and gift card solutions to Metro since 2006 and is the engine behind metro&moi.

As the metro&moi service provider, Givex draws on over a decade of experience in loyalty technology to provide Metro with deep customization and customer engagement tools. Since the Québec-wide program rollout in September, customers have flocked to Metro to collect points with their every purchase and redeem them for further savings. The information collected by the metro&moi program is invaluable to Metro's efforts to tailor its promotions and product selection for each customer and maintain its position as the supermarket of choice.

"Metro has designed a loyalty program that is truly exceptional," says Amanda French, VP Partner & Client Development, Givex. "In addition to rewards, metro&moi incorporates data collection, personalization and targeted customer email communication. We're very glad that we can help Metro realize their vision and connect with their loyal shoppers."

Each customer's relationship with a business changes over time and requires exceptional, personalized service ranging from communication to rewards. More businesses are recognizing this and will be following Metro's lead to engage their shoppers on all levels.

About Givex

Givex's technology has now significantly evolved from the first gift card and loyalty programs that began in 1999. We now provide customizable tools that empower businesses of all kinds to acquire new customers, build, maintain and expand their customer database, effectively communicate with customers, and finally understand and reward their most loyal customers. Find out more at www.givex.com.

SOURCE Givex