MET-Rx is Redesigned for Athletes
Hatch Design Helps the Brand Catch Up to Changing Demographics
SAN FRANCISCO, June 28, 2016 /PRNewswire/ -- MET-Rx unveiled a full packaging refresh and product innovation developed to provide athletes the necessary tools to get to the next level.
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New Athlete-Inspired Products
When MET-Rx came to Hatch, they were known for their high protein shakes and bars for body builders. That positioning, however, wasn't in tune with changes in fitness culture and neglected the athlete-in-training and elite athlete. "We want to attract the next generation of athletes," said Kat Karpati, Hatch director of client services. "These are people who are driven by success, for the glory in the eyes of their peers, parents, selves and the crowd. They know that food is critical to fuel their performance."
Hatch worked with the MET-Rx team to move away from a muscle maximizer brand to a fitness fuelers brand, and ultimately redefined what performance meant to MET-Rx. The agency redesigned the visual identity and packaging to reflect the energy of 'personal power'—to train, to perform, to compete and achieve victories—while amplifying taste through delicious ingredient cues.
"Hatch deeply understood the needs of our new demographic and established a modern way in to reimagining how MET-Rx can appeal to them," stated Mike Messersmith, VP Marketing, MET-Rx.
For more information about Hatch, please visit http://www.hatchsf.com
About Hatch Design
Hatch crafts brands that move people to affection. They help clients grow by appealing to people on an emotional, unguarded and lasting level. Since opening its doors in 2007, Hatch has developed brand strategies, identities, packaging, advertising, collateral, environmental and digital design for brands including Apple; Benefit Cosmetics; Coca-Cola: Coca-Cola, Smartwater, Vitaminwater, Odwalla, Seagram's; Credo Beauty; Dolby; Google; JAQK Cellars; Krave Jerky; Modern Table; NBTY: Balance Bar and MET-Rx; New Belgium; Simple Mills; Starbucks; Thrive Algae; Wingtip; Williams-Sonoma; and many others.
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Facebook
Check out the new @MET-Rx —we fuel athletes to help them reach their goals. New packaging and athlete-inspired products cater to the performance needs of the modern athlete. Design via @hatchdesign
Twitter
Fuel for Athletes. @Official_METRx New Design via @hatchdesign
For more information, contact:
Bonnie Powers
Hatch Design
(415) 398-1650 x243
Email
SOURCE Hatch Design
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