Message Systems Pursues Global Expansion For Adaptive Delivery And Live Bounce Rules Update Service

Expanding service helps ensure optimal email delivery for senders servicing international customers

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Mar 05, 2014, 08:00 ET

COLUMBIA, Md., March 5, 2014 /PRNewswire/ -- Message Systems, the global leader in digital messaging software, announced today that it is expanding its Adaptive Delivery module and Live Bounce Rules Update service to include bounce classification rules from nearly all Internet Service Providers (ISPs) worldwide. With this feature, Message Systems helps its customers to shape outbound email traffic according to the specific rules issued by ISPs and maintain peak deliverability.

For senders of high volume email, the ability to parse and adjust to bounce rules issued by ISPs is an important aspect of the deliverability equation. Over time, however, ISPs change the error messages associated with specific bounces, making it difficult for senders to properly shape their sending practices. With the Live Bounce Rules Update Service, when an ISP issues a rules change, the data is collected and passed along to the Message Systems user base. New system rules are continually refreshed, automatically downloaded and installed every six hours to optimize Adaptive Delivery and the Momentum platform.

"The work Message Systems has done to expand coverage of global ISP rules in Adaptive Delivery and its Live Bounce Rules Update service has really helped us to maintain high deliverability rates to our worldwide customer base," said Ryan Boyd, head of global deliverability at Groupon. "Having real-time notifications on Feedback Loop rates and the latest Bounce Classification rules makes it easy for us to spot and resolve issues before they can impact our customer messaging streams."

The Live Bounce Rules Update service has, since it launched over five years ago, included rules for the world's major ISPs that account for the vast majority of global email traffic. Yet many senders using the Momentum platform send a significant portion of their messages to receivers in markets such as South America, Australia, Asia or remote parts of Europe and the Middle East where much traffic is handled by smaller ISPs. For that reason, the Message Systems deliverability team has worked methodically to bring virtually all the world's major ISPs (and most minor ones as well) into the Live Rule Updates network. That effort has progressed to the point where the system now includes approximately 90 percent ISP domain coverage in North America, South America, EMEA, APAC and Australia.

"We are continually improving Adaptive Delivery and our Live Bounce Rules Update service to ensure our customers always have the latest intelligence to achieve optimal delivery," said Kate Nowrouzi, director of product policy at Message Systems. "We will continue to provide a running tally of the ISPs and new geographies as they are brought online."

About Message Systems

Message Systems solutions power many of the world's largest, most complex email, text and mobile app messaging operations. Our solutions enable companies to integrate messaging with any number of data sources and applications in order to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. Message Systems is the leading provider of messaging infrastructure to the world's largest social networks and e-businesses, and many global leaders in banking, consumer technology and telecommunications. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.

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