Merrill Lynch to NYC: 'What Do You Want to Retire?'

NEW YORK, March 19 /PRNewswire/ -- Bank of America today unveiled in New York City’s Times Square an interactive billboard inviting consumers to add their voices to the national dialogue around retirement planning. The billboard, located at the corner of Broadway and 46th Street, is the newest component of a national Merrill Lynch “help2retire_____” (read “help2retire blank”) campaign.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100319/CL72265 )

Between March 19 and April 2, New Yorkers and other Times Square visitors will have the opportunity to participate in a digital poll by sending text messages to the billboard, selecting those aspects of their professional routines they would most like to “retire” today in order to focus on what matters most. As individuals text in responses to the billboard, polling results are tallied and displayed in real-time throughout the day.

The billboard installation further highlights the Merrill Lynch Wealth Management commitment to delivering personalized financial advice, along with a broad platform of financial solutions, to help clients plan for and experience retirement on their terms. Visit http://www.ml.com/help2retire to learn more.

About Bank of America

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 59 million consumer and small business relationships with 6,000 retail banking offices, more than 18,000 ATMs and award-winning online banking with nearly 30 million active users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to more than 4 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients in more than 150 countries. Bank of America Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial Average and is listed on the New York Stock Exchange.

www.bankofamerica.com

Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S) and other subsidiaries of Bank of America Corporation.

    
    
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MLPF&S is a registered broker-dealer, Member SIPC and a wholly owned subsidiary of Bank of America Corporation.

SOURCE Bank of America