Merrell Makes Its Film Debut in Morgan Spurlock's Sundance Premiere 'The Greatest Movie Ever Sold'

News provided by

Jan 25, 2011, 09:00 ET

ROCKFORD, Mich., Jan. 25, 2011 /PRNewswire/ -- Merrell made its film debut Saturday, January 22nd in the Sundance Film Festival premiere of Morgan Spurlock's The Greatest Movie Ever Sold, a non-fiction film fully financed by and about product placement. Merrell, a leader in outdoor and lifestyle shoes and clothing, is one of thirteen companies featured in the premiere by Spurlock, known for directing films such as Supersize Me and Freakonomics.

"We are thrilled to be a part of this truly transparent view of advertising and product placement as it exists today," said Linda Brunzell, global marketing director at Merrell. "Spurlock's raw and authentic approach aligns well with our brand that prides itself in being inclusive and real. The opportunity to join Spurlock to deliberately unveil the world of product placement with like-minded brands who have nothing to hide is priceless."

The Greatest Movie Ever Sold debuted at Sundance on Saturday afternoon. The film was acquired by Sony Picture Classics and will debut in theatres across the country this April. In line with the point of the movie, the documentary examines product placement, by exclusively funding Spurlock's film through advertising, product placement and sponsors.

Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc. that also includes Chaco and Patagonia Footwear. Merrell believes in encouraging everyone to get outside, be active and have fun, and is the largest outdoor brand partner of the National Park Foundation. Wolverine World Wide, Inc. is headquartered in Rockford, Michigan. The company's portfolio of highly-recognized brands includes: Bates®, Chaco, Cushe®, Hush Puppies®, Merrell®, Sebago® and Wolverine®. The Company is also the exclusive footwear licensee of the following popular brands: CAT®, Harley-Davidson® and Patagonia®. The Company's products are carried by leading retailers in the U.S. and globally in nearly 180 countries and territories. Merrell, 9341 Courtland Drive, Rockford, Mich. 49351. Phone: (800) 789-8586; Fax: (888) 746-3329. FACEBOOK http://www.facebook.com/merrell. TWITTER: @merrelloutside.

SOURCE Merrell