Meridiana fly Announces First Partnership with Discover the World Marketing

SCOTTSDALE, Ariz., April 26, 2011 /PRNewswire/ -- Meridiana fly, the second largest airline in Italy, has partnered for the first time with Discover the World Marketing in France and Russia for sales and marketing development.

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Discover the World Marketing's offices in France and Russia will work with Meridiana fly to strengthen its brand and increase passenger traffic on its local flights.  Meridiana fly offers flights between Paris (Charles de Gaulle) and Cagliari and seasonal service between Paris and Olbia, Nice and Olbia and Lourdes and Rome.  In Russia, the airline flies between Moscow's Domodedovo and Bologna with summer service between Moscow and Cagliari and Olbia.

"Meridiana fly has chosen to work with us based on our outstanding reputation in the travel industry," said Jenny Adams, CEO of Discover the World Marketing.  "This new airline trusts us to strongly contribute to its commercial success in these two markets and I'm positive our offices in France and Russia will deliver great results.  It gives us a chance to demonstrate our ability as an effective and successful partner."

For more information about Discover the World Marketing, visit www.discovertheworld.com, or call (480) 707-5566 or +44 207 107 2303.

About Discover the World Marketing

Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 67 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry.

About Meridiana fly

Headquartered in Sardinia, Meridiana offers an extensive network that serves seven intercontinental, 48 international and 32 domestic destinations primarily from airports located in northern and central Italy. Meridiana fly has a fleet of 35 aircraft, including 17 MD82s, 9 A320s, 4 A319s and 2 ATR 42s with recently renovated cabin interiors on both the Airbus 320, 319 and 330, and the MD82.  For more information, visit www.meridiana.it.

SOURCE Discover the World Marketing

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