Men, Guilt and Mother's Day

UNION CITY, Calif., April 29, 2016 /PRNewswire/ -- Men and shopping: two things that just don't go together; even on Mother's Day. The male species seems to buy out of guilt: The diamond industry succeeded at convincing men they had to spend 3 months of salary to buy a worthy engagement ring. Now, the National Retail Federation says that males spend less than females on Mother's Days gifts (an average of $133 vs. $214, respectively) and a survey showed that half of men put more effort into a gift for their mother than for anyone else – including a wife or girlfriend. A luxury brand deal aggregator called Dealmoon.com, is making guilt-ridden men's lives easier by providing an easy shopping experience where recommendations are already made for him. Best of all, he can get a 20-80% discount on luxury brands; and have incredible selections sent directly to mom.

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"Most guys have a general idea that their moms may like handbags, beauty products or jewelry," says co-founder, Jennifer Wang, "our editors have already made recommendations on all the best deals in those categories from the most storied and cherished luxury brands in the world; these are names that will thrill any woman."

Factoids on Mother's Day:

• Though originally an American holiday first proposed by Anna Marie Jarvis in 1907, Mother's Day was meant as a way for children to take the time to express appreciation to their mothers.
• U.S. President Woodrow Wilson declared Mother's Day a national holiday in 1914.
• In 2015, $21B was spent on Mother's Day.
• The passport to the Chinese American demographic for global brands, Dealmoon.com, serves up 13M voracious shoppers a month.
• Total number of Moms in the US: 85.4M.
• Amount of money spent on Mother's Day cards annually: $671M.

"Being immigrants ourselves, we originally created Dealmoon.com as a way to make settling in America easier," continues Wang, "The Mother's Day celebration fits into the Chinese ethic because our parental respect is deeply embedded in the society."

About Dealmoon.com - Dealmoon.com is the biggest shopping secret unknown to most Americans, yet it is one of the world's leading cross-continent consumer buying advisory websites with 13M monthly visitors and 5M vocal fans on over 40 social media channels. With offices in China and the U.S., Dealmoon.com's curation shopping advisors make product recommendations on exclusives and deals for categories such as beauty, apparel, handbags, electronics, baby, home, travel and finance. Some of the world's most storied brands and cherished retailers and e-tailers are listed. Dealmoon.com's powerful influence has been known to decimate entire inventories of brands from a single posting within a few days. With its massive leverage, Dealmoon.com introduced China's annual Singles' Day to North America; the shopping event (bigger than Cyber Monday) and was lauded by TIME magazine. Dealmoon.com publishes over 400 best-of-web deals per day in both English and Chinese. Dealmoon's shopping app boasts more than 1M downloads.

Press contacts:
Stephanie Driscoll / Alyson Dutch
BROWN + DUTCH PR, INC., 310.456.7151
Email

SOURCE Dealmoon

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