Meijer's Facebook "Awkward Photo" Contest Attracts More Than 1,200 Participants

Contest Will Help One Lucky Winner Pay College Tuition For A Year

Entry Deadline Is August 27, 2011

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Aug 19, 2011, 02:50 ET

GRAND RAPIDS, Mich., Aug. 19, 2011 /PRNewswire/ -- Have an assortment of awkward-moment photos in a shoebox in the back of your closet or stored in a hidden file on your laptop? Meijer and Dr. Pepper have a way to make those embarrassing moments pay off by entering Meijer's "Awkward Photo" contest. Through August 27 participants can go to the Meijer Facebook page and upload their photos for a chance to win free tuition for a year (maximum value $20,000).

"We are very excited about this opportunity to engage our Meijer Facebook fans in our latest social media contest," said Kevin Brown, chief marketing officer for the Grand Rapids, Mich.-based retailer. "There are more than 1,200 photos already posted and over 370,000 fans following the contest, which clearly demonstrates that emerging media provides an effective avenue to engage our customer of the future in both a fun and strategic way."

On Sunday, September 4 the top 10 finalists will be posted on the contest page, where the Meijer Facebook community will have the opportunity to vote for the winner of the most awkward photo throughout the week.

The contest winner will be announced on the Meijer Facebook page the week of September 11. For more information regarding the Meijer Facebook "Awkward Photo" contest, as well as money saving coupons, please log onto http://www.facebook.com/meijer.

About Meijer

Meijer is a Grand Rapids, Mich.-based retailer that operates 196 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.

SOURCE Meijer